Pay-per-click, also known as PPC advertising, has dominated the business industry for the past couple of years. This marketing strategy only requires the business owner to make payments once customers click on…

What would you do if there is a problem with a certain product or service? You might respond to it by complaining to the service provider or leaving them an online review.…

The shift from traditional to remote learning in the wake of the COVID-19 virus has made educators rethink how they teach. The tools are no longer merely optional to a teacher’s curriculum;…

Customers today access your business through a plethora of channels. This can be from your physical store, as well as online channels like a website, app, third-party marketplace, social media, or email.…

Great branding never comes to an end — as we’re sure, after 8 black coffees per night trying to finish your latest rebrand, you don’t need to be told. The whole point…

When it comes to growing a SaaS, sending Cold Emails or doing outbound lead generation is a tactic well used. But do you know that an average cold email takes you around…

In March 2020, the COVID-19 pandemic forced many organizations to allow their employees to work from home. Now, while many offices have reopened, some organizations have decided to implement a hybrid work…

Image launching new software, and your customers come across a bug and reach out to you regarding the same. It would be embarrassing and drastically affect your reputation and sales.  That is…

The roles of project managers have come a long way since project management methodologies first began in the 1950s. With the onset of rapidly advancing new technologies, it begs the question of…

Every organization wants to grow swiftly and earn more money while doing so. However, many businesses have trouble coordinating their systems, procedures, and employees to reach these objectives. Digital marketing can be…

Whether you operate a small home-based enterprise or you’re part of a multinational corporation, there are probably many ways that your business can benefit from using an enterprise resource planning (ERP) system.…

SaaS, PaaS, and IaaS are related to cloud computing, which is gaining momentum these days. To be more precise, they denote three primary models of cloud services.  The main difference between these…

Every company knows about the importance of branding. It is considered a very significant tool to promote any business in the industry. Nowadays, marketers pay heavy attention to using catchy designs in…

Lead generation is important in B2B marketing. In fact, it is the most important goal for 91% of B2B marketers. However, it is not very easy because 79% of generated leads are…

The main purpose of creating a website is to get as much attention as possible from users. We want the audience to become wider, and with it the profit to grow. But…

Social media is all about community building. Yet most businesses treat it simply as a marketing channel. While that’s one major function of social media, there’s much more to it than just…

The disruptions caused due to the pandemic have offered organizations an opportunity to deliver better value to their customers. One way they can approach such a paramount step is by investing in…

In this day and age, subscriptions in the retail and consumer realm are standard in the form of curated boxes or repeat orders — from beauty boxes (Birchbox) and streaming services (Netflix)…

Order management systems (OMS) are making a big splashing in this tech-centric age. Where the OMS implementation process is daunting as it may seem, it does not need to be. When you…