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What is a PPC Landing Page, and How Do You Create One?

by Arthur Zuckerman

Pay-per-click, also known as PPC advertising, has dominated the business industry for the past couple of years. This marketing strategy only requires the business owner to make payments once customers click on their ads. PPC is considered a fantastic tool that enables business owners to capitalize on their budgets and get the best out of their marketing efforts.

It doesn’t matter whether your ads appear on Google search results or display ads on various websites. PPC ensures that business owners get qualified leads that are later converted into sales, thus uplifting the business performance. Even though many people have capitalized on using PPC campaigns to facilitate the success of their respective marketing activities, they have forgotten how the PPC landing page can improve their campaigns. 

The PPC landing page has a significant impact on the success of your PPC campaigns, given that you need to create a better environment for your brand to enhance the promotion of your ads. Although this sounds like an incredible idea, there are people who still find it difficult to tailor a PPC landing page that supports their service operations. Let’s get into details and help business owners how they can get this done within minutes! 

What is a PPC Landing Page? 

A PPC landing page refers to a purpose-built web page where visitors land once they have clicked on your ads. Like other landing pages, the PPC landing page is meant to convince visitors, convert and enable them to register for events and newsletters. Many people neglect to build a PPC landing page since they believe that a generic landing page can serve their needs fully. 

You need to remember that generating a landing page specifically tailored to serve your customers is likely to take some more time than usual. However, the benefits of building one considerably impact the general success of your business. 

Why Do You Need a Landing Page? 

It Results in a Better Google Ads Quality Score

The PPC landing page enhances the quality score of your Google ads performance. Note that the quality score is mainly used to indicate how your ad quality compares to that of your close competitors in business. This is mainly done when competing using the same keywords within the same industry.  Remember that the better your quality score, the lower your click cost. 

The Google algorithm mainly focuses on evaluating the quality of your landing page to give you a quality score that will determine the amount of money you will pay for your CPC. This means that you have a chance to optimize your landing page in order to reduce the amount you will be charged for every click. 

Creates a Higher Conversion Rate

If you invest in a high-quality PPC landing page, you will be able to record a much higher landing page than using a generic landing page. A simple home page is likely to record a maximum conversion rate of 3%, while an optimized PPC landing page can execute an average of 20%. This is because the ultimate goal of the landing page is to expand the message that grabs the customer’s attention. 

Contrary to other types of landing pages, the PPC landing page does not come with destruction. This makes it easier to communicate the message in a simple manner. Note that the first impression is everything that matters on your PPC landing page. Once your visitors find out that some of the information on your page is confusing, they are likely to leave immediately. 

How to Create a PPC Landing Page

After knowing what exactly is a PPC landing page, it’s essential to learn how you can create one that fits your needs. Below are the hacks you need to learn to enable you to create a stunning PPC landing page. 

Define the Goals of Your Landing Page

The immediate step is to identify the goals that you want the landing page to help you achieve. Identify whether you want to use it to help you encourage your visitors to sign up for webinars, register for a particular trial period, or purchase a specific service or product that you are offering. You need to spell out everything clearly to ensure that you work on a clear platform with definite goals.

It doesn’t matter the goals you have in mind; all you need to do is ensure that you have a clear outline of what you want your visitors to do after they have clicked on your ad, which brings them to the landing page. 

Choose a Template for Your Landing Page

The second step is to choose the best landing page template that can work well for your PPC campaigns and objectives. Note that there are different types of landing pages that are designed to attain different goals. There are squeeze pages that are designed to accommodate the name of the visitor and their email address. The sales page is another option to persuade visitors to purchase products or services depending on your offering. 

Also, splash pages are meant to welcome visitors before diving deep into the main content within the site. You need to be keen on which type of landing page can work best for your PPC campaigns. Once you have identified the best choice that can work well for you, you need to go ahead and make a sound decision. 

Populate Your Page 

After choosing the best template for your PPC landing page, you need to populate the page with your desired message accompanied by visuals. The message should have a clear call to action that asks the visitors to take action that aligns with your needs. Ensure that you have a headline that attracts the attention of your readers and a unique selling proposition. 

Identify the position of your visitors within the customers’ journey and offer essential information that will persuade them to take action. Instead of focusing on features, capitalize on the benefits to get your visitors hooked. Also, you need to identify the common objections that visitors are likely to have towards your offer. Ensure that the page has a solid call to action that will convince your visitors to take action after landing on the page. 

Launch the Page 

Once you have presented your message on the page accompanied by different types of visuals, it’s time to publish the page. However, before you click on the publish button, you should optimize the URL of the page and the meta title depending on the keywords you are targeting using your ads. At this point, you will be in a better position to publish the page and wait for significant returns from your market audience. 


It’s evident that PPC campaigns can help your business record a considerable conversion rate provided that you are targeting the most appropriate audience. However, the power of a PPC landing page cannot be neglected since it plays a crucial role in ensuring visitors convert. After prospects click on your PPC ads, you need to ensure that they land in a persuasive location that will intrigue them to take action. This is an PPCexpo incredible strategy that you can utilize to propel your business to the next level.

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