B2B marketing is currently based almost exclusively on trust and credibility, and there is no sure way to ensure how content about you is spreading across the web and where your potential customers will come into first contact with your brand. Building trust, however, used to be one of the most expensive and time-demanding tasks businesses performed, as it required hiring agencies and PR media to do this on their behalf.
Luckily for us, things have become way simpler today. There are many efficient platforms similar to Capterra that list smart B2B solutions, and help businesses boost sales and step ahead of competition. If nothing else, a software comparison platform is a good way to promote products and services, and engage customers without even establishing direct contact with them.
Capterra leads the B2B software review market due the fact that it provides personalized reviews, and summarizes prospect experience into contextual tech texts for users to picture how a system works. As indicated in a 2012 Local Consumer Review Survey, over 72% of business customers rely on known people’s experience and authentic reviews to select a product for their needs.
Capterra, nevertheless, is not the only amazing user review platform out there. In some aspects, it is not even the top choice the user has. In this article, we are going to suggest you 5 software advice alternatives you should consider to boost the effects of your media presence.
FinancesOnline.com is one of today’s leading and most reliable software review platforms. Just as Capterra, it provides unbiased and independent reviews for numerous software systems. What is really specific about this platform is how it combines first-hand customer experience with in-house panel expertise, as a professional B2B team is conducting throughout research for every product before it has been listed. As a software vendor, you will get both active online presence and credibility for your brand on the basis of their reviews. What this platform is often praised for are highly-efficient lead generation campaigns many SaaS vendors have already confirmed, which means that being listed on their website will push conversion rates ahead with at least 10% (novice and less popular apps), or even 20% for experienced and popular services.
FinancesOnline’s work doesn’t stop there: the team is continuously looking for attractive B2B products to review, and helps in such way many small and inexperienced developers get their first clients and attract leads, and consequently record significant increase in sales. Open their directory to check whether your product has been listed, an it hasn’t you can easily add your product their listing.
Both B2B vendors and buyers have a lot to gain from this FinancesOnline.com. The platform is using a proprietary algorithm to evaluate each product’s value, based on an array of metrics for educated assessment that could be relevant to every buyer. Inclusively, there is a SmartScore System that aggregates score figures for each product based on its features and functionalities, collaboration suite, integration with third-party apps and systems, mobility, and customer support.
Another important hint is the presence of a Customer Satisfaction Algorithm that monitors and analyzes social media mentions, reviews, and online comments, and calculates a final score that lets buyers know how satisfied other customers have been with this product. The Customer Score option has been praised numerous times by many buyers and experts for being the most helpful and effective peer-to-peer proof customers need.
FinancesOnline.com also has a unique Verified Quality seal that appears both on the platform and the vendor’s official website, and represents an expert confirmation that services are top-quality ones, and have been evaluated in a credible and independent manner.
Finally, the platform gives out specialist trust marks such as niche seals and excellence awards and certificates to distinguish the top performers for each category, usually delivered to highest-quality solutions that help brands boost trustworthiness and sales. In order to become a holder of any of these awards, the product has to excel with functionality, innovations, and reliable support for each customer.
SoftwareAdvice is another trusted B2B products reviewer that showcases tech specs and details for thousands of software products. Unlike FinancesOnline.com and Capterra, this platform doesn’t focus specifically on corporate-usage applications, but evaluates as well products that are suitable for individuals and perform simpler operations. The independent reader can the same as in the previous cases access detailed content for free, and compare products to select the best solution for his needs based on reliable information. The disadvantage compared to Capterra and FinancesOnline is that SoftwareAdvice’s interface is less intuitive, and doesn’t use subcategories to make search narrower and easier.
Currently, SofwareAdvice is powered by Gartner, known as the world’s leading software research platform. The information SoftwareAdvice provides can be useful both to B2B vendors and software buyers, but considered as well by web publishers, jobseekers, news and press agencies. Vendors get to expose the core values and productivity hints of their systems to larger audiences, connect with buyers from different niches and generate demand pay-per-lead. The software buyer, on the other hand, has access to free and reliable information, free consultation with experts who can shortlist top niche products for them, and the possibility to shorten research time and eliminate costly mistakes that could harm their business operations.
The same as in the previous cases, the user can rate a product he has used previously, but the main difference to Capterra and FinancesOnline is that doing so won’t require any registration or login data. While this streamlines the reviewing process and saves time, it could affect the trustworthiness of a vendor whose product is deliberately being spammed.
3. G2 Crowd
G2 Crowd focuses solely on B2B users reviews of business software in real time, and uses specific filters to help buyers get grasp on the best products that would match their needs. G2 Crowd is often considered to be the leading go-to-review alternative for Capterra, as it currently works with a base of approximately 25,000 authentic user reviews.
Another thing to appreciate about G2 Crowd is the establishment of a dynamic community consisting of 30,000 motivated users with authentic experience and business insight who can encourage novice businesses to make educated and smarter business decisions. The community is also a hub for easy collective learning where customers connect, discuss, and save the time they’d otherwise spend researching a product with little available information on the internet. This is a particularly handy benefit for ordinary users and sole proprietors who have no other access to professional advice.
The G2 Crowd team has also ensured that searching for specific peer reviews will be easy, the same as sharing feedback and writing long and descriptive expert reviews. The system has also distinguished long-term credible users with top contributor awards, so that a new reader can turn to them for advice.
The platform is highly recommended to investors and enterprise technology analysts, as they can compare multiple products for the sake of depicting ideal solutions, and do so using synthesized social data rather than plain reviews. There are also other interesting G2Crowd alternatives listed here.
GetApp is another popular Capterra-style provider which helps worldwide businesses purchase the perfect app for their needs.
In particular, GetApp has focused on assisting small and midmarket businesses pick, compare, or simply analyze top business tools, and get a grasp on how much those tools cost. Another thing this platform can do is to gather internet-wide software discussions and recommendations, offer first-hand user reviews, and allow new readers to post questions and engage with the community. According to the platform, the vast base of over 3,000 reviews is completely neutral and vendor-independent,
The same as Capterra and FinancesOnline.com, GetApp lists products in categories, and distinguishes them depending on their pricing models, features, integrations, geographies and supported devices, customer types, and suitable industries. Among others, you can read about CRM products, HR & Employee Management Apps, Marketing solutions, Project Management tools, and much more.
GetApp can be really useful to business developers looking to enhance their productivity and become more visible, as satisfied members of the community claim having generated more leads, built top performing stores, gained more integration partners, and even boosted the effect of their marketing strategies. For more information on GetApp alternatives you can check out our other articles.
AppExchange was Salesesforce’s unique marketplace experiment to provide a consultancy program for businesses looking for partners in their industry.
The idea turned out to be a complete success, and AppExchange is nowadays a leading consulting partner and top software reviewer. More than 2,700 pre-integrated systems are listed there to further expand the capacity of Salesforce accounts, and support businesses’ growth strategies. It is also a trusted cloud-computing service providing some of the most popular user reviews.
As a B2B buyer, you can list thousands of apps to check whether they correspond to your needs, while as a vendor you can make your online presence more efficient, and locate the best potential developers you would like to engage with.