What should be the right lead generation tactic for your B2B software? The best channel should, not just increase, but scale sales. Likewise, it shouldn’t quickly reach a plateau; rather, it should…

Video marketing in B2C has been well documented to increase sales by over 50% for example for big online stores such as Best Buy, Newegg, and Under Armour. Meanwhile, B2B marketers are yet…

By the time customers contact you, 57% of their buying decision has already been made, according to the Google/CEB’s Marketing Leadership Council (2013). They have researched information about your software, compared it…