From the point of view of potential buyers, B2B software review sites help businesses speed up the process of investing in a new software application. Without these review sites, businesses will have to spend substantial time compiling a list of potential candidates, researching each application’s features and pricing matrices, and deciding on the best solution from a final shortlist.
On the other hand, software developers look at review sites as a cost-efficient alternative to PR agencies in finding new customers and growing their existing markets. More importantly, it places them in direct contact with actual users who offer invaluable insights on how they could improve their applications.
In this regard, SaaS review platforms serve as a compelling marketplace for both software vendors and their target users. Considering that 80% of buyers typically purchase after soliciting review sites, the crucial role of review sites in determining purchase decisions cannot be overlooked anymore.
Prospective buyers have largely become adept at navigating product review sites. As they do with e-retailers, they can simply head over subcategory listings that matter to their needs. Thus, SaaS vendors can adapt to this buyer approach and make sure they get their products listed appropriately. Informed buyers go for targeted listings, providing SaaS vendors the same ideal, targeted leads that they need. These informed leads may need not only a good project management tool but also one that provides efficient integration with the time tracking application that they are already using.
Software Advice provides free telephone consultations to help buyers pick out the best application to match their requirements. Based on these interactions, Software Advice is well placed to sell leads to software vendors. This service is on top of the standard detailed reviews that it does for each listed product. The approach has its virtues and drawbacks.
It is always best to put your investment in a basket of rich opportunities. If you want to see how the other leading product review platforms could improve your bottom line, check out the following 5 best Software Advice alternatives.
FinancesOnline.com is among the fastest-growing and most popular software review platforms around. It helps SaaS buyers find the best solution for their organizational needs while offering SaaS vendors a reliable way to reach out to new potential customers. The platform offers flexible tools to compare top features, prices, and other important product elements. A smart filter narrows down search results to meet the specific needs a user may have, such as types of payment, geography, or business size.
FinancesOnline uses a special Customer Satisfaction Algorithm that informs vendors about what users think of their products. The algorithm considers user reviews, opinions, and comments across social networks and gives a satisfaction rating that reflects the overall satisfaction level with the product. The use of this social proof metric gives your business a powerful tool that you can flash across your own website and other channels.
The platform employs a unique SmartScore system to evaluate the core features and functionalities of a product, as well as other important aspects such as customer support, mobility, customizability, collaboration features, and integration with other apps. Buyers can compare the SmartScore of different products and shortlist the ones with the highest scores.
If you are a vendor, you can benefit from FinancesOnline’s marketing plans that are meant to improve your brand awareness and provide efficient lead generation opportunities. You may want to consider premium positioning of your product to distinguish it from your competitors and guarantee that potential clients will see that your software is the best option. FinancesOnline’s panel of experts also gives various industry awards that can further improve your competitiveness and add more leads for your service. It is possible to have your product suggested as a reliable alternative even when users browse through your competitors’ offers. If you want to have your product considered for an award or improve its visibility on the site, you can easily request a review here.
2. Good Firms
Good Firms features both products and the developers behind them, to allow prospective buyers to enlarge the scope of their product search by getting a glimpse of how a product and the business developing it match with their unique software needs and potential long-term goals.
The product review page briefly lays out the core features of the product, along with pricing and free trial details. Users can browse products under the same category.
The developer review page provides a short description of the company, contact information, and details like skill matrix, portfolio, and services to help buyers profile the company for better matching.
G2 shed the Crowd part of its old brand name, but it still remains faithful to its business of reviewing top business software applications. Buyers, investors, and analysts can use the website to compare and buy suitable software based on synthesized social data and user reviews. G2 is a place where users share their feedback and reviews in real-time. It is one of the most popular websites for business software reviews, currently hosting more than 25,000 authentic user reviews.
G2 has a dedicated reviewer base of more than 30,000 software users who share their reviews in real time. The collection of reviews represent useful information to help customers make informed buying decisions. You can compare these to the peer reviews posted on websites such as Amazon and Yelp.
G2 uses a unique Grid Scoring algorithm to help customers find a suitable match for their needs. Plus, you can post your own reviews on the website to earn rewards as well as online recognition as an expert.
4. IT Central Station
IT Central Station is a crowdsourced review website that features independent user reviews of software applications for the enterprise tech community. One of its key elements is the fact that the website verifies the reviewer’s identity. The vetting process includes accepting the review through an interview and posting it online after receiving the reviewer’s permission.
IT Central Station is a dynamic platform that offers relevant information and data on SaaS products for enterprise technology buyers. The website offers expert advice, recommendations, and reviews for SaaS buyers. It is well-known for presenting relevant, current, and objective information.
Capterra.com is a leading online directory that helps SaaS buyers get information about a SaaS solution for their business and engage directly with vendors. SaaS vendors can have their business listed with the site and immediately take advantage of buyers who use the site’s more than 300 software categories to speed up their buying process. Capterra offers user reviews, blog posts, and buyer’s guides to help customers make educated decisions. The website also has an in-house panel of experts who guide buyers and give them shortlists of quality tools from which they can make an apt choice for their needs.