Customer onboarding is the most important phase of the entire customer lifecycle. It is necessary to establish the tone of the relationship right in the beginning. There are various tools digital tools…

The famous Peter Drucker’s quote, ‘’You can’t improve what you don’t measure’’ is true for any business, SaaS businesses included. How are people getting to your website?  What features are your customers…

We all know of B2B companies with a strong social media presence – Google and IBM, to name a few. These companies are on top of their game when it comes to…

Since the COVID-19 pandemic, the way we work has changed dramatically. Workplaces face many challenges, such as working remotely or in a hybrid capacity. That is, the pandemic was annihilating the traditional…

After being severely affected by the COVID-19 outbreaks and lockdown policies, the hospitality industry is now recovering. Nevertheless, restaurants, cafés, hotels, and resorts are having a hard time addressing both long-standing issues…

Business process automation platforms are now actively used to create reliable, efficient, and repeatable processes and ensure accuracy, quality, and consistency throughout the organization. The main goals businesses pursue with automation are:…

The email signature is the last line of text that appears at the bottom of your emails. It’s the space where you can get creative with your message and really stand out…

As software as a service (SaaS) companies continue to become more common, they must protect their data and systems with powerful antivirus software. Luckily, there are many reliable providers that provide free…

Data privacy is the practice of protecting data by collecting, storing, using, and handling it properly. Data security practices prevent data misuse, including phishing, identity theft, fraudulent activities, and other issues that…

The real estate industry is built on human relationships and trust. After all, the money we tend to spend on properties can never be considered a drop in the bucket. But this…

Running a business is no easy feat. As an entrepreneur, there are many days when you feel like you can barely keep your head above water. You are in charge of everything:…

Gone are the days when products used to be the centre of attention. Companies have realized that survival is dependent on customers, primarily. While customer acquisition is still very important, customer retention…

The digital marketing industry is highly volatile and competitive. An SEO strategy working wonders today might become futile tomorrow. That’s why many websites struggle to rank higher on the SERP and maintain…