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How To Use Email Signatures As A Marketing Channel

by Arthur Zuckerman

The email signature is the last line of text that appears at the bottom of your emails. It’s the space where you can get creative with your message and really stand out from the crowd. There are a few reasons why you need an email signature. It is a great way to add personality and consistency to your email campaigns. You can use them to showcase your company’s branding, offer product or service information, or just reinforce the fact that you’re the right person to contact.

Email signatures are also an effective way to get your brand in front of customers. They can be used by businesses of any size, and they can be used across different platforms like Outlook, as well as through email marketing services like MailChimp.

And the best part is that it is many times a simple one-time setup that can yield consistent dividends. Setting up your Outlook signature or one in your Gmail doesn’t take more than a few minutes. 

There are a few more reasons why email signatures can be an effective marketing tool.

  • It is also an excellent way to link up with other companies in your industry — not just your customers. You can include links to social media pages or even offer discounts on products and services if they’re relevant to your audience.
  • You’re not just sending an email — you’re sending a message to someone who cares about your company or product. A well-written, thoughtful email signature that highlights a specific feature or benefit of your business can help establish trust with readers, who may be skeptical of unfamiliar companies or products.
  • Your email signature acts as an extension of your website’s branding and design — if it looks professional, so will your emails. Sending an email with a poorly designed signature will make readers feel disoriented and uncomfortable, which could hurt the overall experience they have while reading your message.
  • It helps you build relationships with customers because they’re usually personalized messages that look like emails from people at the company themselves.
  • It can help improve the conversion rate by making visitors feel more comfortable about clicking through from an email signature into your website.

Five Ways To Use Email Signatures As A Marketing Channel

Showcase Your Brand’s Personality And Values

Your signature should reflect your brand’s personality and values. This helps make it easy for customers to find you online and remember you after they click through from their inbox to your website or social media page. 

You can also include some graphics (like an image of your logo) that give your email signature more visual appeal. By sharing interesting stories, photos, or videos that represent your company, you make sure potential customers know who they’re dealing with — and why they should buy from you over someone else.

Include Links To Important Information About Your Business Or Services

Email signatures are a great way to connect with your customers, build trust, and promote your business in the inbox of your customers. Including links to important information about your business or services is a robust way to use them as a marketing channel.

Here are some examples of the kind of links you can include in your email signature:

  • Links to publications, websites, and social media accounts that have been mentioned in previous emails.
  • Articles, blog posts, press releases, or other content that is relevant to the topic of your email, so they can easily find more information on the topic they are interested in.
  • Contact information for your company or services like phone numbers, addresses, and email addresses so people can get in touch with you.
  • A thank you note for someone who has sent an email on behalf of your company (this could be an important client who reached out with a question).
  • Provide additional information about the company, such as its mission statement. This will help you connect with existing customers and attract new ones.

Make A Clever Use Of The CTA Button

Email signatures are a great way to make sure your subscriber know that you value the time they spend with you.

Cleverly using CTA buttons is a growth hack as it’s easy to set up, costs little or no money, and gets your message across in an instant.

This is especially true if you have a large number of subscribers who are interested in your products and services but have never heard of you. By using the email signature as an opportunity to drive traffic back to your site, you’ll be able to increase the likelihood that people will convert to your offer. You could also potentially A/B test different variants of your signature to see what drives the most clicks.

The CTA button link can be used for different reasons, from inspiring people to sign up for your newsletter or event to ask them to take some action using social media or whatever platform they use regularly.

Offering a quick call-to-action doesn’t have to be boring. By creating an eye-catching graphic that includes a link to resources or services and/or other relevant content, your email signature can help drive sales. Use this technique sparingly though; too many links may turn off readers who don’t want their inboxes flooded with irrelevant information.

Market Upcoming Events Or Promotions

Tell people about upcoming events or promotions by putting them in your signature. This is particularly useful when you want to increase awareness about an event or promotion because it will allow people to find out about it when they check their inbox, which is where they expect an email from you.

For example, if you’re hosting a big business party, send out an email blast announcing the event and include some details about it in your signature. This will help you promote this important event while also making other business owners more likely to open your emails.

People will appreciate being reminded of upcoming events, so they’ll be more likely to sign up for them when they arrive at the site.

You can also use email signatures as a way of getting customers to buy from you. For example, if you offer free shipping on orders over $100, consider adding that information to your email signature. That way customers will see it before they click through from their inboxes and remember it when navigating through the checkout process.

Ask For Customer Feedback

Asking for feedback from the customer is a great way to use email signatures as a marketing channel. By asking for feedback, you are providing value and recognition to your customers. They will appreciate it, and they will be more likely to respond.

You might think that asking for feedback is too personal, but it is actually a great way to engage with your customers and get them talking about what they like about your business.

You can ask for feedback about your product or service and then respond to the customer’s questions or concerns.

Use your email signature to ask for testimonials and reviews, especially if you have a sales process that requires customers to fill out an online form.

If you’re using a lead generation form, consider asking for testimonials as part of the process. This will help them feel more comfortable with their purchase and make sure they leave you a positive review after they’ve purchased.

The way you ask for feedback is up to you, but keep it short and simple. A few methods:

  • Use the word “Feedback” in your email signature.
  • Write “We’d love to hear what you think about our service or product” at the end of an email.
  • Add a question or comment field on your website.

Wrapping Up

When used correctly, email signatures can be a powerful tool. The trick to using an email signature is to make it useful to your customers instead of just a random list of facts. Your hope is that the recipients of your emails will see the benefit of the material in your email signature and want to learn more about your products or services.

A great way to start using your signature for marketing is to talk about your business’s social media channels. Perhaps you want people to follow you on Twitter or LinkedIn, so list those out and explain what they’re for.

Your signature doesn’t necessarily have to be promotional; it can just be a way to give people some additional information or point them toward a particular action that can help advance their relationship with your business.

You could also get creative with the rest of your signature. Some businesses will tell the story behind their business there, while others may include photos of their team or facility.

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