Fintech has been a rapidly growing industry in recent years. The size of the global Financial Technology market is projected to reach $698 billion by 2030, with companies offering cutting-edge solutions to…

HR leaders have long struggled to juggle a heavy workload, ranging from hiring top talents to managing hectic payroll periods. Not until cloud HR solutions have revolutionised the way businesses operate by…

Technology is getting smarter and sharper these days. However, people who belong to online businesses are supposed to be advanced to stand out from the competitors. The lucid and impressive sales promotion…

M-Commerce or mobile commerce have grown significantly over the years and took up the place of many of the online shopping destinations. With the increasing use of smartphones, for checking messages and…

The emergence of e-commerce has transformed the way businesses function, granting them access to a worldwide customer base and amplifying their revenue. Accounting, sales, and CRM have become essential for any enterprise…

Customer churn rate is a crucial metric for your SaaS company to monitor. It shows how many of your current customers are canceling their subscriptions over a specified time frame. A high…

If you’re a software and app development company, you know how important it is to stay up-to-date with the latest technologies and tools to provide your clients with the best possible solutions.…

Frontline workers in the manufacturing sector are often neglected, especially in progressing countries like India. However, things are looking better for them with ‘The Great Resignation’ and the global pandemic changing how…

Business-to-consumer marketing has been around since the days before electricity and indoor plumbing.  While we once relied on word of mouth marketing, TV announcements, radio ads, and print advertising to move our…

As digital transformation spending rises, it is obvious that more and more companies see the value of integrating digital technologies and solutions into their business. Digitally transforming can speed up processes, reduce…

It takes almost 5 years to build a brand.  While there’s no magic formula to make it happen overnight – making the right use of Google My Business can cut short the…

Since the onset of the pandemic, an overwhelming majority (90%) of marketers admit to having shifted their digital engagement strategy. Over 75% of marketing spend in 2021 was estimated to be through…

Online assessment tools are revolutionizing recruitment processes, and they’re also making the lives of recruiters easier. Gone are the days when recruiters had to spend hours manually sifting through resumes and cover…

Application Programming Interfaces (APIs) are everywhere and have been gaining a lot of popularity among businesses of all sizes.  Whether you’re a startup trying to expand your reach or an established company…

Website structure refers to the way your website pages are organized based on content type. The structure of your SaaS website can affect: how fast it loads, how easy it is for…

Did you know that 67% of America’s workforce agrees that the application experience would make or break their decision on whether to take a job? Or that 59% of job seekers have…

As a business owner, marketer, or manager, your time means everything to you.  From running a team to planning growth goals to tracking sales metrics, you have your work cut out for…

The traditional survey methods are tedious and cost a lot of time and money. What if we say that you can automate this process? Yes, you can, and it will cost way…

With rising stakeholder engagement expectations, effective stakeholder engagement is now more critical than ever. Having a quality software solution can significantly simplify your stakeholder engagement efforts, and both CRM and SRM fit…

The use of artificial intelligence (AI) in content creation is becoming increasingly popular. AI can help to automate and streamline the process, allowing companies to create content faster, more accurately, and with…

If you’re a business looking to boost your online presence and attract more leads, having a content-rich website is a must.  But, creating and managing website content can be a real hassle.…

Social media has become a very powerful marketing tool for businesses in the past few years. And marketers across industries are leveraging it to achieve their goals and boost their conversions.  Whether…

SaaS companies typically offer subscription-based products. While the pro is that income is recurring, the con is that your income is staggered over the lifetime of a customer. This means that you…