The prevalence of smartphones and the ubiquity of the internet have paved the way for a complex global business landscape—one that requires many companies to let go of traditional operational systems in exchange for cloud-based solutions. This led to a surge in software developers trying to meet the rising demand for software-as-a-solution (SaaS) products, leaving companies with thousands of options and not enough manpower and time to assess each one thoroughly. This is why SaaS directories play an important role now more than ever.
With these independent platforms, consumers can get access to a database of impartial product reviews that provide all the key information they need about a product. Each product has already been dissected and evaluated so all you have to do is search for a software type and let it generate recommendations for you.
One such directory that can provide you with this kind of assistance is FinancesOnline. With a steady 17.32% monthly visit growth, the site is among the top SaaS review platforms worldwide. In this review, we will be drilling into the many features of this platform as well as the services it offers to help you gauge whether or not it can be instrumental in your SaaS purchasing journey.
What is FinancesOnline?
FinancesOnline is one of the leading Business-to-Business (B2B) and Software-as-a-Solution (SaaS) directories worldwide. Used by more than 14,000 software vendors and over two million monthly readers, the platform offers comprehensive information on a wide variety of software solutions. As such, FinancesOnline is amazing as a resource for both businesses and individuals.
It has an extensive database of over 11,500 detailed product reviews on different B2B software types, ranging from marketing and CRM to business intelligence and help desk management. These give users all the information they need about a product, from how it works and its unique functionalities to deployment options and integration support.
How Can FinancesOnline Help Software Users?
What makes FinancesOnline different from other review platforms is that it uses a unique SmartScore™ system and Customer Satisfaction Algorithm™ to give users data-backed insights on the products they are interested in. The former is used to generate a score for a product based on an unbiased analysis of key factors such as functionalities, customization capabilities, integration support, and interface, among others. Meanwhile, the latter gathers customer opinions about a particular product from various social media sites to get a pulse of what consumers think about it. This, alongside the 50,000+ customer reviews available on its directory, allows readers to get an idea of the experiences of fellow software users.
Aside from these reviews, the website also provides analytical data that can help buyers make well-informed decisions. These include advanced product comparisons, alternatives lists, and product rankings. Moreover, with its CloudRank™ analysis system, it provides a state-of-the-art visualization of feature scores based on more than 200,000 high-quality sources. In this way, buyers can easily see a product’s strengths and weaknesses, standing on the market, and overall functionality.
Consequently, this speeds up the browsing process. “FinancesOnline has made it so much easier for me to find an affordable marketing software for my bakery,” noted one Eva Jonshon, sharing her experience in finding the vendor with the right tools at the right price through the B2B directory. Likewise, Eva admitted relying on the guides and trends reports she found on FinancesOnline. “They gave me great ideas on how to roll out my initial campaigns.”
To further reinforce the buying process, FinancesOnline also has a selection of expert guides that discuss how different software types work, the different considerations in choosing a platform, and ways to optimize your SaaS purchase. It also has carefully curated lists of top products to help you get to know the leading products for each software category and business size. With this, browsing for products created for a specific use case or operational requirements is much easier. Here’s a typical user comment:
“With a distributed team like ours, searching for a platform that can support our workflows has been like trying to find a needle in a haystack. FinancesOnline is amazing for having such an expansive collection of software reviews focused on remote work. This helped us build a tech stack that not only fits well with our workflow and varied timezones but also allowed us to improve collaboration and efficiency even though we’re miles away from each other.” – Mark Davis- remote team manager
FinancesOnline’s team of experienced researchers, analysts, and journalists also prepares comprehensive reports and statistics on over 250 industries to help you gain insights into the trends that are shaping them. With these data at your disposal, you can simplify the process of future-proofing your business strategies and adjusting to the demands of the market so you can stay competitive in your respective industry.
With 92% of organizations’ IT environment in the cloud, sites like FinancesOnline have made it easy for businesses and professionals to cherry-pick the best-fitting solutions for their needs. As a SaaS-powered company, FinancesOnline is no stranger to the software needs of modern businesses. So, readers can expect up-to-date recommendations that cut down the time spent on browsing and testing multiple platforms. Moreover, FinancesOnline is amazing at explaining best practices and strategies to help users keep up with the latest trends in SaaS usage.
Source: IDG 2020 Cloud Computing Study
How Can FinancesOnline Help Software Vendors?
In addition to providing buyers with reviews, FinancesOnline also serves as a good platform for SaaS vendors to showcase their products. Since its inception, FinancesOnline had grown its customer base and built its reputation in the industry. Its traffic has grown from 2.8 million page views in 2014 to 27.4 million in 2019. That said, vendors can leverage this traffic to tap their target audience more efficiently.
FinancesOnline provides vendors with content marketing plans and premium brand awareness services. These include personalized promotion campaigns and benchmarking analyses which, according to FinancesOnline, can help boost the average conversion rate by up to 20% for well-known solutions and roughly 10% for less popular brands. Noah Miller, CMO for a SaaS automation software vendor, said that tapping into the B2B directory’s market reach allowed them to get more leads from startups and freelancers. “Since we’ve partnered with FinancesOnline, we have been contacted by nearly a thousand prospective customers each month as well as increased our conversions by 11%,” he said.
FinancesOnline also awards Verified Quality seals to software solutions vetted by its industry experts based on criteria, such as customer support quality and user satisfaction rating, to name a few. Aside from improving marketing and brand awareness efforts, the website can also help software vendors do this while staying within budget. “Their dedicated account manager is also very accommodating, which makes it a breeze for us to build a campaign that meets our budget and needs,” added Noah.
Finding the business systems you need does not have to be difficult. By leveraging SaaS directories such as FinancesOnline, you can expedite the evaluation process and select the ideal solution for your operations in just a few clicks of a button. Should you want to find out more about this directory, be sure to check out their website and see how it works for yourself.