Do you know what an email list is? No, not your contact list—we’re talking about a collection of email addresses that are used to send out marketing content. Believe it or not, building and maintaining an email list is one of the most important things you can do for your business.
In this guide, we’ll talk about the definition of an email list, the benefits of having one, and some strategies for growing it. Are you ready to learn more? Let’s get started!
What is an email list?
An email list is a collection of emails belonging to people who have opted to receive communications from a particular sender.
That sender could be a business, an individual, or even a group of individuals. The critical point is that the recipients have all given their permission to be contacted at the email address they’ve provided.
In 2022, it is believed that there will be about 4.3 billion email users worldwide, and it is anticipated to grow to 4.6 billion in 2025. (Statista, 2021)
Benefits of structuring an email list
Several benefits come along with having an email list, including:
Develop personal connections with the users
You can directly communicate with your target audience by having an email list. With sales email sequence software, you can easily create conversion funnel and keep them updated about your latest content, products, or services.
This allows you to build personal connections with them by sending relevant and engaging content. Creating a connection with the audience makes you more likely to convert them into loyal customers.
Communication with the audience also allows you to get feedback from them and learn more about their needs and wants.
Allows you to reach a target audience
An email list also allows you to reach a specific target audience that you might not be able to reach through other marketing channels. This is because you can segment your email list based on factors like age, location, gender, interests, etc. This ensures that the content you’re sending out is relevant to the people receiving it, which increases the likelihood of them engaging with it.
Maintain ownership of your email list
An email list can be a powerful tool for any business owner, whether you’re just starting out or you’ve been in business for years. Plus, it allows you to own your list – meaning you don’t have to rely on a third-party platform to maintain it.
So, even when you switch to a different email platform, you can still keep your email list and all of its valuable data. Moreover, you can edit your email list, segment it, and send highly targeted content to your subscribers.
With an email list, you have ownership of past and existing subscribers ’ email addresses, which you can use to re-engage with them in the future.
Your email list is an asset you can continue growing and use to generate leads for your business. Every trusted email marketing software like MailChimp, Sendinblue, Active Campaign, GetResponse, Omnisend, etc., will help you effectively maintain numerous email lists with the right ownership.
Helps to convert leads into the customer
An email list can also help you to convert leads into paying customers. By sending out targeted content to people who have already shown an interest in your product or service, you are more likely to convert them into paying customers.
Creating and maintaining an email list is a great way to build personal relationships with your target audience, increase reach, and close more clients.
In fact, email generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available.
Helps in building trust and credibility
When you have an email list, you can build trust and credibility with your audience by sending them high-quality content that is relevant to their needs and wants. This will help you to establish yourself as an expert in your field and build a loyal following.
Emails are the best way to reach customers and build loyalty. It allows users to get to know, like, and trust you, which is essential if you want to convert them into customers.
Effective strategies to build an email list
There are many effective strategies that you can use to build an email list, including:
Make use of pop-ups & CTAs
Pop-ups and overlays are effective ways to capture the attention of your website visitors and get them to sign up for your email list. You can use these marketing tools to offer a discount or incentive for signing up, such as 10% off your first purchase. A pop-up is the best way to get users’ attention and increase the email list.
Moreover, you can also strategically place CTAs on your landing pages. A CTA (call-to-action) is a button or link that you include on your website or landing page that encourages people to sign up for your email list. Some effective CTAs that you can use to encourage people to sign up for your email list include:
- “Sign up for our newsletter”
- “Get the latest news and updates”
- “Subscribe to our blog”
- “Join our email list”
Offers discounts and deals
People love getting discounts and deals, so offer them a discount or deal for signing up for your email list. This could be 10% off their first purchase or a free shipping code. You can also offer a discount for referring friends to sign up for your email list. Rewards are the best way to increase loyalty and urge people to sign up for an email list.
By offering a discount or deal, you are more likely to get people to sign up for your email list as they see it as an incentive.
Use contact forms to build an email list
There are several ways to build an email list. One of the most common is to use contact forms.
Web forms can be embedded on your website or blog, allowing visitors to sign up for your email list. You can create web forms to collect various information from your subscribers, including their names, company names, contact numbers, and email addresses.
You can also use web forms to segment your list. For example, you could have a form for people interested in receiving updates about your product and another form for people interested in receiving special offers.
Gamification is the process of using game mechanics to encourage people to take the desired action. You can use gamification to encourage people to sign up for your email list by offering a prize for signing up, such as a free ebook or video course. Gamification in list building is effective as it encourages people to take the desired action.
Some of examples of Gamification are:
- Sign up for a quiz and get rewarded
- Take this test to grow your skills
- Sign up and be entered to win a prize
These examples of Gamification encourage people to sign up for your email list as they offer an incentive (a free ebook or the chance to win a prize) for doing so.
Add content upgrades to your blog posts
Content upgrades are additional pieces of content (such as an ebook, video, or checklist) that you offer to people in exchange for their email addresses. They effectively get people to sign up for your email list as they offer valuable content in exchange for the person’s email address.
You can add content upgrades to your blog posts by including a link to the content upgrade at the end of each blog post. This will encourage people to sign up for your email list to get more great content from you.
You can use many strategies to increase the size of your email list. You can quickly and easily grow your email list by using some or all of these strategies.
To summarize, an email list is a list of email addresses that you can use to send marketing messages. Email lists effectively get people to sign up for your email list as they offer the last chance to get them to stay on your website.
Scroll boxes, timed pop-ups, and including CTAs for each landing page and blog are some effective ways to encourage people to sign up for your email list. You can also offer discounts and deals or gamification to incentive people to sign up for your email list. Finally, adding content upgrades to your blog posts can also encourage people to sign up for your email list.
An email list is a valuable asset for any business as it lets you stay in touch with your customers and prospects. You can quickly and easily grow your email list by using some of the strategies listed above.