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Google AdWords Review

Google AdWords OUR SCORE 90%
starting price By quote
our score 90%
free trial
  1. What is Google AdWords
  2. Product Quality Score
  3. Main Features
  4. List of Benefits
  5. Technical Specifications
  6. Available Integrations
  7. Customer Support
  8. Pricing Plans
  9. Other Popular Software Reviews

What is Google AdWords?

A cost-efficient online advertising software, Google AdWords caters advertising services of any format on the platform. It uses Google searches to connect your business through the use of keywords, ads will pop up when searches are done that is related to your product or services. You only pay when customers get to click on your product's hyperlink to the site or by contact through a phone call. Small business or startups can capitalize on a smaller budget until they can invest more in the program. Businesses are also assisted by Google AdWords in drawing attention to possible customers. The program reaches your demographic in a timely manner to draw higher chances in converting passive viewers into new customers.

Product Quality Score

Ease of use
Customer support
Value for money

Google AdWords features

Main features of Google AdWords are:

  • Ads Editing
  • App Ads
  • Dayparting
  • Device Targeting
  • Display Ads
  • Geotargeting
  • Keyword Auction System
  • Search Ads
  • Video Ads
  • Ad Performance Measurement

Google AdWords Benefits


The main benefits of Google AdWords are a flexible pricing plan, allows advertisers to pay according to their budget, and pay is only relegated if the ad succeeds. This allows tighter control with their budget for sales minus the overhead fees.

Advertisers can custom which ads they want to be displayed using the app. The platform also uses word-based ads seekers, in-app ads, video ads, and graphic ads to cater to this customization. This allows businesses to know how to maximize the app to attract target consumer’s attention and increase the possibility of getting new customers for their product.

Included also is Google AdWords’ capability to advertise in specific locations be it in the cities, regional districts, or in foreign countries and isolate their target market. With Google Adwords, you have the option to globalize your ads  to enable you to get in contact with your primary audiences

Google Adwords also utilizes metrics to let you know about the effectivity of your advertisements. Metrics such as visibility and site visits are included, in this way you can optimize the application to improve your ads.

Technical Specifications

Devices Supported

  • Web-based
  • iOS
  • Android
  • Desktop

Customer types

  • Small business
  • Medium business
  • Enterprise

Support Types

  • Phone
  • Online

Google AdWords Integrations

The following Google AdWords integrations are currently offered by the vendor:

  • AdWords API


Customer Support


Pricing Plans

Google AdWords pricing is available in the following plans:

Free trial
Quote based plan
Contact vendor