Staffing is a problem in any industry. However, the COVID-19 pandemic and its aftermath will only expose how tight the labor market is for this particular sector.

Before the novel coronavirus hit, the fitness industry was performing decently. Last year, its unemployment rate was at 3.5%, but was hit by a loss of jobs (about 200,000) in April this year due to COVID-19. Still, on a longer timescale, the Bureau of Labor Statistics still hasn’t revised its optimistic 13% job growth for the fitness industry from 2018-2028. This figure surpasses the average of other industries.

Source: IBISWorld

In any case, while jobs are steadily rising in this sector, wages have relatively stagnated. The good news is that many organizations are partnering with the fitness industry (even in its own sector) for wellness perks. This will only accelerate the need for fitness instructors and licensed HWCs.

The pandemic is also going to reinvent, quite literally, how the fitness industry delivers its services. For example, thanks to social distancing, the traditional face-to-face meeting for training won’t exactly work. A few enterprising studios, in response, have made training sessions over video call tools, such as Zoom, or else in their social media accounts using real-time videos, such as Instagram Live or Snapchat. Monetizing this delivery isn’t an exact science—yet—but it’s getting there.