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EQUP Review

starting price $25
our score 80%
free trial
  1. What is EQUP
  2. Product Quality Score
  3. Main Features
  4. List of Benefits
  5. Technical Specifications
  6. Available Integrations
  7. Customer Support
  8. Pricing Plans
  9. Other Popular Software Reviews

What is EQUP?

EQUP is an all-in-one CRM platform that enables you to communicate with your contacts, automate workflows and marketing processes, and manage billing and sales. It is an omnichannel platform, which allows you to deliver and receive messages through WhatsApp, emails, SMS, and calls. It also provides real-time updates on your sales and deals pipelines to help keep you up-to-date. EQUP provides dynamic segmentation so that you can organize your leads according to their data like demographics, engagement, and submissions. It helps you validate your leads and track all activities for transparency. It also enables you to score your leads and prioritize them according to their possibility of conversion. EQUP allows you to implement tracking on your websites, landing pages, and forms so that you can continuously collect leads and relevant information. It also enables you to manage booking, appointments, and billing.

Product Quality Score

Ease of use
Customer support
Value for money

EQUP features

Main features of EQUP are:

  • Lead Management
  • 360° Customer View
  • Pipelines
  • Email Marketing
  • SMS Marketing
  • Workflow Automation
  • Campaign Management
  • Quotes
  • Projects
  • Payment Gateway Integration
  • Subscription Management
  • Recurring Billings
  • Online Payments
  • Coupons
  • Appointments
  • Bookings
  • Social Media Management
  • Schedule Post on multiple social media platforms
  • Monitor Social Media Accounts
  • Roles and Permission
  • Single Login to Manage Multiple Accounts
  • Inventory Pooling
  • Website Tracking
  • Landing Pages
  • Forms
  • Lead Scoring
  • Custom Fields
  • Tasks Management
  • Gmail Integration
  • Outlook Integration
  • SMS
  • In app Calling
  • Call Recording
  • Whatsapp
  • Inbox
  • Dashboards
  • Analytics
  • API
  • Webhooks

EQUP Benefits


The main benefits of EQUP are providing CRM tools, enabling marketing automation, and generating actionable analytics.

Provides CRM tools

EQUP provides CRM tools to help you manage your contacts and track all communications and activities. It allows you to import details, filter searches, and add custom fields. It also provides real-time data on tasks, purchase history, and associated deals. EQUP enables you to upload relevant documents, set appointments, and add relevant notes to further centralize your data. It also supports omnichannel communications and lead scoring.

Enables marketing automation

EQUP improves your productivity and efficiency in handling marketing tasks through automation. You can set up rules to trigger different campaigns like abandoned carts, customer retention, and re-engagement. You can also implement cross-selling and upselling, as well as accept coupons and launch offers. Additionally, EQUP can make smart product recommendations based on your users’ previous activity. It also supports billing and integrations with various payment gateways.

Generates actionable analytics

EQUP enables you to make data-driven decisions through actionable analytics. It generates reports on user behavior based on factors like their time of visit, duration on the page, and submitted reports. It also analyzes demographics, devices, and browsers to help you with segmentation and targeting.

Awards Section

Rising Star 2020 Award
In our EQUP reviews the software has been distinguished with our:
- Rising Star Award

Technical Specifications

Devices Supported

  • Web-based
  • iOS
  • Android
  • Desktop

Customer types

  • Small business
  • Medium business
  • Enterprise

Support Types

  • Phone
  • Online

EQUP Integrations

The following EQUP integrations are currently offered by the vendor:

  • Gmail
  • Outlook
  • WhatsApp
  • Payment Gateways
  • API


Customer Support


Pricing Plans

EQUP pricing is available in the following plans:

Free trial
Sales CRM
$25/user/account/month billed yearly
$45/user/account/month billed yearly