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Top Features to Look For in a Sales Software

by Arthur Zuckerman

As your company expands and develops, you will see process gaps or challenges requiring technological investments. However, when it comes to your sales funnel, technology has the potential to create more effective processes and help you grow your organization. Sales software is one of the technologies that can enhance your sales processes and help your team maximize efficiency. 

Choosing the right software will equip and motivate your team rather than do the work for them. Sales software is not designed to replace a real salesperson and active conversations with prospects but to help make those conversations and processes much more efficient. Here are some considerations to help you choose the right software for your organization.

Benefits of Sales Software

As mentioned above, sales software can create a more efficient, effective sales funnel from the top down. It does not replace the salesperson; it helps them be more effective in their processes. The right sales software will streamline and automate various sales tasks, such as lead tracking, customer relationship management, and proposal generation. In addition, the software can allow sales professionals to focus on high-value activities, such as building customer relationships and closing deals. There are many parts of a sale that need to be carried out by a real person with customer service and persuasion skills, but there are also many parts of the sales process that can be made more efficient and productive, and that’s where technology can come in. 

Understanding the Types of Sales Software

There are three major types of sales software; SaaS (Software-as-a-Service), On-Premise, and Open-Source. Each of these offers different benefits to sales teams. 

SaaS sales software is a specific type of SaaS designed to help businesses manage and optimize their sales processes. There are several potential benefits to using SaaS sales software, including increasing accessibility, achieving scalability, and saving money. SaaS sales software can be accessed from anywhere with an internet connection, which makes it easy for remote teams to stay better connected and manage their work. SaaS sales software can be easily scaled up or down to meet changing business needs, so there is no need to purchase additional hardware or infrastructure. It also helps businesses save money on software costs. SaaS sales software is typically more affordable than on-premise alternatives, as it is offered on a subscription basis with no upfront costs. However, it’s important to note that SaaS sales software may not be suitable for companies with strict security or compliance requirements because the provider controls the software’s hardware and infrastructure.

In contrast to SaaS software, on-premise sales software is installed and runs on a company’s servers or computers rather than accessed through the internet or a cloud-based service. One of the great benefits of using on-premise sales software is having more control over the hardware and infrastructure that the software is running on. This factor benefits companies with strict security or compliance requirements, as they can have greater control over who has access to the data and how it is protected. In addition, on-premise software may offer better performance than cloud-based alternatives, as it is not subject to the latency or bandwidth limitations of the internet. However, on-premise software can also have some downsides, such as the need for in-house IT support and the upfront cost of purchasing and installing the software. 

Lastly, open-source sales software is distributed under an open-source license, meaning the source code is available for anyone to view, modify, and distribute. This option is the most cost-effective model of sales software, as the source code is freely available, and there are no licensing fees, so the software is free to use. Another significant benefit to these systems is that they are inherently customizable to meet the specific needs of a certain sales team, as the source code is available for anyone to modify. Open-source sales software allows businesses to use it in any way they see fit as long as they abide by the open-source license terms. On the other hand, open-source sales software is not always best for business because it may sometimes have a different level of support and documentation than commercial software and may require more technical expertise to set up and maintain. 

Features To Look For When Choosing A Sales Software

With the many great sales software options available, narrowing it down to the best choice for your company can take a lot of work. However, knowing the features that matter to you is the best way to help you choose the right software option to begin incorporating into your sales funnel. 

Access to Data

Sales software can provide a central location for storing and managing customer data, including contact information, sales history, and communication records. This component can make it easier for sales professionals to access and use customer data to inform their sales strategies. Data access is important to the sales process; therefore, it must be readily available to the team. In addition, software that centralizes your data allows you to create performance reports easily, as you will not often need to enter data manually and can generate these reports quickly and easily. Data access is likely important to you and your team, especially if you manage multiple clients and lots of customer data. Therefore, sales software can benefit you. 


All sales professionals know the difficulties that come with outbound prospecting. Sales software can help you better analyze your buyers to predict the success rates of future prospecting. By providing tools for tracking and analyzing sales data, such as pipeline stages and conversion rates, sales professionals and management can make more accurate sales forecasts and adjust their strategies as needed. Anything that will help add to your successful prospecting efforts is worth looking into. 

Communication And Collaboration

Working effectively between team members is an essential part of a high-functioning sales team. If your team members work together, rallying and encouraging one another through the sales process boosts morale and increases overall performance. Sales software can provide tools for collaboration and communication among sales professionals, such as shared calendars and project management tools. This feature is incredibly useful for teams that struggle with cohesion between sales professionals, so if that is you, consider adding it to your list of essential features.

Customer Relationship Management

Customer relationship management (CRM) is essential to being a successful account manager, and great CRM will dramatically increase your retention rate. Sales software with a CRM module can help you track customer interactions and manage customer relationships more effectively. As mentioned earlier, these technology options can’t entirely replace that real human interaction, but the right software will greatly diminish the time it takes to manage your customer relationships and help you be more effective in your communications. 

Lead Management

If your company is growing rapidly, chances are you have more leads than you ever have in the past. This is great news for growing companies but can be very difficult to manage for sales professionals. Therefore, lead management capabilities are a great feature to look for in sales software options. A good sales software system should allow you to track and manage leads easily, including creating and organizing lists, tracking communication, and converting leads into customers. 

Ultimately, the sales software choice must be based on your team’s current needs and goals. It’s important to carefully consider the features and capabilities of different sales software options and how they align with your business’s needs and objectives. For example, if you have a large sales team that is frequently on the go, you may choose sales software that offers mobile access and collaboration tools. On the other hand, if you have a small team and are primarily focused on managing customer relationships, sales software with a strong CRM module may be a better fit. One additional thing to note is that it’s also important to consider the overall cost of sales software, including both the upfront and ongoing expenses. While choosing a sales software that meets your needs, it’s important to ensure that it fits within your budget.

The right sales software for your business will depend on various factors, as discussed in this article, including your team’s needs and goals, your budget, and any specific features or capabilities that are important to your business. It’s essential to take the time to carefully evaluate your options and choose a sales software that will help your team be as productive and effective as possible. No matter the option you choose, you should also consider consultative sales training for your team to ensure you can use the system to its full potential.

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