Online marketing is a challenging affair, mainly because there are so many things that are vying for the attention of the audience. That is why it is imperative to have a campaign that surpasses that of the competition. In such a case, businesses can rely on SEO software. This kind of software lets users uncover what keywords, organic or paid, their competitors are using.
One of the most-used examples of SEO software today is SpyFu. As the name suggests, it lets users look into the online marketing activities of other organizations. It has plenty of tools to that end. It is a good platform but it has its limitations.
What is SpyFu?
SpyFu is one of the most powerful SEO software around. Online marketers utilize this to discover the best strategy for their online campaigns. How? They do it by identifying the most profitable keywords, ads, and search tactics their competitors use. By finding out what those are, professionals can adjust their own campaigns to be better.
Aside from those things, SpyFu also offers traffic insights and advertising research. It can also create a comprehensive backlink profile. Plus, it can assist you in auditing your website for you to ensure that your pages are SEO-compliant.
You can do all that and more starting at $33/month. This already gives you unlimited access to the SpyFu database. Thus, you are always apprised of the goings-on regarding your audience and competition.
Why Look for SpyFu Alternatives?
Though SpyFu delivers good information, it has its downsides. It is lacking in the arena of PPC insights. It also tends to lead users to outdated or nonexistent landing pages. And while it can be informative, it does not give users any tool to let them get to the data they need immediately.
Moreover, the cost is prohibitive even for an established organization. That is because some users employ only the rudimentary tools so the investment in the whole package is not worth it. The solution is also stiff when it comes to the data aggregation in reports. On top of that, SpyFu does little for businesses that want localized research.
Fortunately, there is a wide range of options in the field of SEO software. Here are ten solutions that businesses can use in lieu of SpyFu.
Being one step ahead of the game is essential for any brand. That is why SEMRush enables companies to uncover the search terms that drive traffic to their competitors. This way, organizations can figure out their next step to stay a level above business rivals.
Like all the best marketing software today, SEMRush offers valuable insights at a glance. All you need to do is input a competitor’s website URL to find out things like backlinks, organic search statistics, trends, and more. This helps you determine whether that company is a primary concern or not.
And whether you have local or international campaigns, you can count on SEMRush as it supports 20 languages and more than 100 locations. You can access the tool for free but if you need more, there is a premium account that you can try for 7 days at no cost.
Serpstat launched in 2013. It is a relative newcomer compared to other SEO tools but it has already amassed a large following. That is because users can find the SEO and PPC research features they need in one place.
Like SpyFu, it can conduct website analysis. It can provide you with a quick overview of the competitor’s standing such as monthly visits, advertising keywords, and more in a graphical manner.
Another thing that makes Serpstat one of the top-notch SpyFu alternatives is its local search feature. It has information culled from more than 28 countries that can enhance your SEO and PPC research. You can tap that database starting at $69 per month.
3. SEO PowerSuite
An expert’s favorite, SEO PowerSuite can integrate with a wide array of tools. Because of that capability, it can conduct an in-depth analysis of your competitors’ sites as well as your own.
One of the main tools of the suite is SEO SpyGlass. It gives you a comprehensive profile of your competition’s backlinks. And since it can connect with Google Analytics and Google Search Console, you can be sure to have thorough information. That includes metrics regarding penalty risks because of harmful links. With these features, the platform integrates the capabilities of the tools on our list of data analysis software.
When it comes to rank tracking, SEO PowerSuite does not disappoint either. It can track as many keywords as you need. Plus, it can show results in a graph to help you understand the keyword trend.
You can get the suite free or for $299 a year.
One of the outstanding SpyFu alternatives is Ahrefs. It offers an in-depth backlink analysis to provide you with a complete profile. You can expect something comprehensive, as the solution has a large database of 12 trillion links. There is more to look forward to, such as information about organic and paid traffic. It also helps determine the search volume for organic keywords. Ahrefs even monitors your competitor’s backlinks profile. You can choose to receive daily, weekly, or monthly alerts.
And if you are at a loss what kind of content you need to put out, SpyFu offers insights as well. That is through its content explorer, which can identify popular articles that you can spin for your brand.
You can get Ahrefs for as low as $99 per month. If you are interested in a trial, you can sign up for it for $7 for 7 days.
Mangools, otherwise known as KWFinder, is among the best alternatives for organic keyword search. It uncovers more business opportunities for your site mainly because it has abundant information.
Similar to SEO PowerSuite, Mangools has different tools. As such, it has wide-ranging uses. For example, multinational brands can find the preferences of people in each country where they are present. This way, they can tailor their campaigns and offerings according to taste.
Another good thing about Mangools is it is cost-effective. For starters, you can do many keyword lookups and more for $49 per month.
6. Moz Pro
Moz Pro started out as a consulting company in 2004 but evolved into a full-service SEO suite. Among the tools under its belt are Domain Authority and Page Authority. It has other paid tools along with free tools.
If you are using a free account, you can search for DA and PA of domains. You can do this 10 times. Note that the data you will get will only be limited. Nevertheless, the tool is helpful and easy to use, as you can install it as a toolbar in browsers like Firefox and Chrome.
But if you are ready to go premium, you can discover more things like the rank, difficulty, and search volume for a keyword. You can even compare up to 2 domains at a time. Pricing starts at $99 per month.
SEranking is a great tool for both bloggers and businesses. It can monitor backlinks and analyze it across 15 parameters. That includes Google index status, Alexa ranking, discover dates, and more.
Moreover, SEranking can monitor the positions of your organic and paid keywords. You can check that according to device, location, and search engine, too. For its keyword research, the solution is effective because it has data from more than 14 countries.
If you are interested, SEranking offers a free 14-day trial. The monthly plan starts at $39. But if you are looking to use the tool over a period of several days only, there are options as well.
LongTailPro is all about longtail keywords. Thus, you can explore new longtail keyword opportunities with this. It is efficient in its task, as it can provide you with hundreds of results in one go. How does it do that? It utilizes Google keyword planner data to come up with the list.
With LongTailPro, you can also uncover the longtail keywords used by your competitors. As such, you can employ additional keywords that can drive more traffic to your site. On top of that, there is the keyword competitiveness metric. In a nutshell, it points out which keyword is easy, moderate, or difficult when it comes to ranking.
LongTailPro has a 7-day trial and paid plans start at $37 per month.
KeywordSpy is one of the best tools that you can use to boost your brand’s search engine ranking and traffic. With this, you can access PPC and organic keyword research tools. Starting your research is easy, too. All you need to do is enter the domain, specific page, or keyword and the solution will immediately provide you with results.
Among the information you will find are ad spending, ad copies, and organic overview. KeywordSpy will also tell you which organizations are your rivals when it comes to PPC and organic keywords. It also has wider coverage than SpyFu because it has more than 30 countries in its database.
KeywordSpy can help you find valuable data starting at $995/month.
iSpionage may be the last in this list of SpyFu alternatives but that does not mean it does not perform as well as others. It has a database that spans different continents, making it a great alternative. What’s more, it lets you find out your competitors’ SEO strategies and money-making campaigns with a click.
Apart from the common metrics that every SEO software offers, iSpionage has the keyword effectiveness index (KEI). It tells you how profitable a keyword is. It does that by how long a keyword has been used in an ad and when was the last time anybody has seen it.
You can also track the competition’s landing pages through this tool. Plus, you can receive alerts whenever there are changes in your competitors’ SEO campaigns. All these and more starting at $59 per month.
The Best Alternative
We have had strong contenders but among them all, SemRush stands out. The cloud-based software is a comprehensive tool that lets you uncover new opportunities while keeping an eye out for the competition. What’s more, it even helps you with your lead generation efforts.
In case you’re looking for more ecommerce tools to establish a strong and impactful online presence for your business, you may want to check out our software analysis here.