These days, paying attention to customer reviews and feedback is key to business growth. Fortunately, with technological advancements, there are numerous online survey tools that you can use to gather and analyze customer data to unveil actionable insights.
That being said, available products are designed with different users in mind. Take Qualtrics CX, for example. This is an incredibly powerful solution that provides advanced tools for survey creation, data collection, and analysis. It works particularly well when gathering data from a sizeable dispersed group. As such, it usually tops the list of survey software on many review platforms.
However, Qualtrics CX may be a technology overkill for creating and administering one-off surveys with just a few questions. In this case, you may want to explore other online survey tools that can do the job without being complicated or pricey.
Luckily, our experts took a deep dive into the online survey software market to find the best Qualtrics CX alternatives. In this article, we’ll discuss some of the best alternatives to Qualtrics CX. We’ll look under the hood of these products to reveal their strengths and weakness if any. The goal is to help you find a tool that can streamline your online surveys.
What is Qualtrics CX?
Qualtrics CX is an agile customer experience management platform that is designed to help businesses master the elements of customer experience success. It’s a powerful online survey tool and data analysis platform that seeks to dispel the limitations of traditional surveys. Primarily, this solution enables businesses to create surveys and distribute them through email, mobile, and website.
Additionally, Qualtrics CX automatically analyzes all feedback to unearth patterns, trends, and actionable insights about customer behavior. The best part is that insights are automatically generated and distributed to the right people to accelerate decision-making. Moreover, Qualtrics CX empowers you to leverage data to drive actions that grow your organization.
The solution supports different types of surveys, including pulse and transactional surveys. Moreover, it provides an array of reliable features such as email triggers, logic branching, and display logic. Even better, Qualtrics CX allows you to create role-based dashboards to view results in unique target vs trend charts. When paired with the best business intelligence platforms, you can gain valuable insights that will help you develop strategies.
Is Qualtrics CX Ideal for All Businesses?
While easy-to-use and offers robust features, Qualtrics CX isn’t the ultimate online survey tool. For example, the platform offers limited customization, and it’s a daunting task to edit the end of survey messages.
Moreover, based on our data analysis software research, even though the product has one of the most comprehensive features sets, it’s pricey. As a result, the product may be out of reach for small organizations and nonprofits. Also, if you are a startup or small business, there is a possibility of paying for analytics options you’ll never use.
Clearly, with its advanced capabilities, Qualtrics CX is ideally perfect for large-scale surveys with multiple questions type. This means businesses looking to create simple, one-off surveys should consider using lightweight Qualtrics CX alternatives.
The following are some of the best alternatives to Qualtrics CX.
Qualtrics CX Alternatives
1. Zoho Survey
Zoho Survey is an online survey creation tool that poses as one of the best Qualtrics CX alternatives. The platform enables users to create surveys with robust features like piping and skip logic. Besides, it offers a neat array of 25 question types, plus it’s flexible so you can configure it to match your branding.
Once you design your surveys, Zoho Surveys makes it a breeze to share them with your target audience. You can share questionnaires and surveys through social media channels or email. The best part is that the platform offers SSL protection to ensure all surveys are private and safe.
Lastly, Zoho Survey allows you to utilize the information gathered from surveys to create customizable reports. The reports help you uncover response trends so that you can make solid decisions. Even better, you can utilize Google Sheets to drill down into data for deeper understanding.
GetFeedBack is an online survey and customer experience software that enables businesses to gather and analyze customer feedback. First, the platform allows companies to build personalized surveys that feature simple questions, hence, easy for the customers to answer. This way, it boosts survey engagement rates and helps businesses to collect real-time feedback with ease.
Second, the cloud-based software makes it easy to share surveys through customers’ favorite channels. It supports omnichannel survey distribution, allowing you to share surveys through chat, SMS, email, and communities.
Third, GetFeedBack has a robust analytics module that provides all the tools you need to unveil actionable insights. It enables you to scrutinize customer comments for keywords and phrases, so you can focus your attention on what really matters. Moreover, you can filter dashboards by agent, product, and region, and share them with the relevant groups across your organization.
AskNicely is an online survey tool designed to help businesses gather customer feedback. The platform enables businesses to uncover Net Promoter Score (NPS) and adapt accordingly to improve customer experiences and expedite growth.
The best part is that, with the platform, you can automatically collect feedback through any channel and at any stage of the customer journey. The robust NPS framework makes this possible, and there is an option to rank NPS by segment, location, event, and teams. Once you gather feedback, you can leverage advanced analytics to uncover trends and understand what customers want from your brand.
Another interesting thing is that, with AskNicely, you get an option to amplify positive growth. Its workflow management tools empower you to convert customer feedback into reviews and utilize them to improve your ratings on Google.
KwikSurveys is a reliable online feedback survey tool designed to help businesses of all sizes design surveys, analyze results, and respond quickly. The platform allows you to create personalized surveys and deliver them by short links, email, QR code, social media, or embed them on your website.
The best part is that KwikSurveys can be customized with imagery and color to match your professional branding. Besides, the surveys feature a responsive design; hence, respondents can view them on any device, including PC, tablet, and mobile phones. Moreover, businesses can use this to organize feedback and analyze results across any device.
Most importantly, KwikSurvey provides a set of organization and collaboration tools. It enables businesses to create accounts where survey teams can share the platform’s features. This way, it fosters collaboration, allowing teams to create surveys, forms, and quizzes with ease.
YesInsights is a great survey creation tool for businesses that want to discover what matters most to their clients, prospects, and customers. It’s a reliable platform that enables users to create and launch surveys to collect relevant information. YesInsights allows you to deliver surveys in your customer inbox or on your website.
What ‘s intriguing is that the platform allows you to leverage short-form surveys. This way, it ensures the surveys are easy to administer and simple for the customers to answer. Even better, you can embed a one-click poll widget on your website or outbound emails.
That being said, in terms of analysis, YesInsights isn’t the most powerful solution. However, the app negates this drawback with a great organization for survey feedback. The solution presents all survey responses in a single chart, where you can view individual responses and visualize trends.
WebEngage is a platform built for marketing and sales teams. The solution enables teams to create and execute personalized campaigns to engage their customers on the web. With the platform, it’s a breeze for businesses to engage users through emails, web push, in-app messages, push notifications, and social media channels.
Simply put, WebEngage enables you to reach customers on their favorite channels. This way, you can gather feedback and other relevant data that can be analyzed to deliver real-time insights. Ultimately, these insights help you create more targeted retention marketing plans epitomized by truly engaging customer experience.
Moreover, WebEngage helps you uncover the trends and performance of your engagement channels. Consequently, it enables you to focus your time, money, and effort on the channels that are most likely to deliver better results.
Honestly is among the Qualtrics CX alternatives built to help organizations create surveys to consolidate employee and customer feedback. By collecting and analyzing this data, businesses can build a conducive workplace with reduced turnover and increased productivity. You can create pulse surveys, custom surveys, and leverage powerful reporting to make the most of the available data.
On the other hand, Honestly, enables businesses to gather feedback on terminals, web integrations, email, and QR code. You can analyze the feedback to unveil insight that helps companies to boost customer satisfaction and, most importantly, loyalty. Honestly works particularly well for different types of surveys, such as customer success, sales, customer service, marketing, events, and conferences.
Survicate is a platform primarily designed to streamline survey creation and data collection. It’s great for businesses that want to collect data on product feedback and customer satisfaction. With the tool, you can create and launch surveys across multiple locations of your website.
Interestingly, Survicate gives you numerous predefined surveys to simplify your survey creation. Moreover, it provides a set of robust survey tools, such as NPS analysis, website feedback button, feedback hub, dashboards, and XLS and CSV exporting options. The tools work in unison, empowering you to gather and analyze customer feedback to understand them better.
Mopinion is one of the best feedback management and analytics software in the modern market. The platform enables you to build, customize, and configure feedback forms that match their professional branding. You can deploy the forms in multiple languages to collect feedback from your global customer base.
The best part is that Mopinion helps you gather feedback from websites and mobile devices (via SDK) in real-time. Moreover, you can deploy the forms to collect feedback from a specific cohort of online visitors. It’s easy to deploy the form in multiple formats, such as slide-in, modal format, or embedded on the web page.
Even better, Mopinion provides advanced triggers that can be configured based on specific digital visitor behavior. As a result, it enables you to collect feedback that can be visualized in charts and customizable dashboards for in-depth analysis. In doing so, it becomes easier to uncover insights into critical customer behavior, such as bounce rates.
What’s more, Mopinion makes it easy for teams to share feedback and take prompt actions, thanks to smart alerts.
SurveyMonkey is used by businesses across the globe to create and administer surveys. With it, you can gather virtually any type of data, including customers, employees, and market data.
Moreover, the solution allows you to create multiple types of surveys, including online research, NPS, opinion polls, product testing, employee satisfaction, marketing, student survey, events, and customer satisfaction. Simply put, SurveyMonkey provides methodologist-certified survey templates for all purposes.
Besides, the platform provides numerous types of questions, including open comments, multiple-choice, and Likert scales. Essentially, SurveyMonkey is ideal for one-off surveys. Moreover, the platform makes it easier to tabulate, filter, and analyze online surveys to help you crunch vital stats and trends.
Which is the Best Online Survey Tool for Your Business?
As you can see, there are many Qualtrics CX alternatives to choose from. In a way, vendors are scrambling for a piece of the growing online survey software market. This has precipitated the development of superior products with unique collections techniques and advanced analytic tools.
On the other hand, with a plethora of options out there, it’s a daunting task for businesses to find the best platform. Hopefully, with the information we’ve disclosed, you’ll find it easy to pick the survey tool that suits your requirements best. Most importantly, if you are planning to ditch Qualtrics CX, then it should be easy to find the best alternatives.