Discover the leading SaaS software comparison site

Each month we help +100k companies to find efficient online tools

IBM Marketing Cloud Review

IBM Marketing Cloud OUR SCORE 88%
starting price By quote
our score 88%
free trial
  1. What is IBM Marketing Cloud
  2. Product Quality Score
  3. Main Features
  4. List of Benefits
  5. Technical Specifications
  6. Available Integrations
  7. Customer Support
  8. Pricing Plans
  9. Other Popular Software Reviews

What is IBM Marketing Cloud?

IBM Marketing Cloud has been in the field of digital marketing since its founding in 1999. It used to cater to the marketing needs of web-based businesses in the field of B2C communication and later on was further developed to be used for B2B as well. Mobile engagement and lead management are the two main components that the system provides. Others are marketing automation and email marketing. It provides cross-channel experiences for web, mobile, and email, keeps users informed via analytics insights, and frequently utilizes customer data. Customer data enables the creation of strong ties with clients that will sooner or later translate into increased revenue. Furthermore, it also gives users lead transfer, nurture marketing, email marketing, lead scoring, and lead acquisition. IBM Marketing Cloud offers integration support with other CRMs such as MS Dynamic CRM and Marketing Solutions. This integration extends the functionality of the system and aids customers in strategic decision making allowing businesses to achieve a better outcome.

Product Quality Score

Ease of use
Customer support
Value for money

IBM Marketing Cloud features

Main features of IBM Marketing Cloud are:

  • Analytics
  • Digital Marketing
  • Journey Design
  • Lead Management

IBM Marketing Cloud Benefits


The main benefits of IBM Marketing Cloud are the strong marketing automation it brings to the system, email marketing capabilities, maximized communication with clients, and lead management features. Here are more details:

Powerful marketing automation

For MS Dynamics CRM clients, the platform brings in strong marketing automation. The acquisition of Silverpop acquisition gave IBM Marketing Cloud the benefits of a huge and still growing customer base that is seamlessly integrated with it. With the multiple functionalities it provides, it brings automation in various marketing processes making them more efficient and well managed.

Email marketing

One of the highlights of the system is the email marketing tool that empowers digital marketers to send email campaigns in an opportune time as well as to implement behavior-based communication. Through this, each customer is given a more personal experience, which allows for a higher response rate as well as a stronger relationship between customers and businesses.

Leveraged customer communication

IBM Marketing Cloud enables users to automate social media campaigns, integrate communications, and interact with the audience across the social media platform. Interaction on social media provides businesses with a more in-depth understating of their clients and it also enhances their understanding of the products or services being sold. The communication is coupled together with analytics in order to aid users to better respond to clients’ preferences, understand their behavior, and reach potential customers.

Lead management

Another benefit provided by IBM Marketing Cloud is how it simplifies and increases the effectivity of lead management. It provides a multi-channel method that enhances the chance of scoring new leads while still nurturing the old ones. The system functions as a good lead scorer solution since it empowers users to comprehend their customers, which results in better alignment of the sales process with other processes in the organization.

Technical Specifications

Devices Supported

  • Web-based
  • iOS
  • Android
  • Desktop

Customer types

  • Small business
  • Medium business
  • Enterprise

Support Types

  • Phone
  • Online

IBM Marketing Cloud Integrations

The following IBM Marketing Cloud integrations are currently offered by the vendor:

  • Microsoft Solutions
  • Login Radius
  • Microsoft Dynamic CRM
  • Beckon
  • Adobe Marketing Cloud
  • Shoutlet


Customer Support


Pricing Plans

IBM Marketing Cloud pricing is available in the following plans:

Free trial
Contact vendor