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Emarsys Review

Emarsys OUR SCORE 86%
starting price By quote
our score 86%
free trial
  1. What is Emarsys
  2. Product Quality Score
  3. Main Features
  4. List of Benefits
  5. Technical Specifications
  6. Available Integrations
  7. Customer Support
  8. Pricing Plans
  9. Other Popular Software Reviews

What is Emarsys?

Emarsys is a complete cloud-based Business to Consumer (B2C) marketing platform that completely capitalizes customer value through artificial intelligence marketing and data science. With Emarsys, businesses can provide a personalized marketing service to every customer at any part of the globe. Emarsys B2C Marketing Cloud provides businesses with a versatile platform that can be personalized according to their business style and get high customer counts on conversion and retention rates. From efficient data collection and translating data to useful business information, Emarsys allows its users to personally connect to its customers and grow that relationship as they do with the business.

Product Quality Score

Ease of use
Customer support
Value for money

Emarsys features

Main features of Emarsys are:

  • Cross-platform & device-agnostic
  • Multichannel response & behavior
  • Social & Web data enrichment
  • Data-contact matching
  • Self-learning prediction algorithm
  • True Personalizations
  • Lifestyle Scoring
  • Cross-channel recommendations
  • Customer journey automation
  • Geo, store & product affinity
  • Real-time messaging
  • Recurring & triggered campaigns
  • Campaign reporting
  • Web engagement
  • Cart recovery
  • Revenue impact report
  • Customer lifecycle analytics

Emarsys Benefits


The main benefits of Emarsys are its solid features that automate data collection taken from every source, such as communication channels, offline data, behavior analysis, and CRM information. With these tools, users gain a complete overview of their customers. All of the information is collected in one profile, making it possible to track every interaction with customers.

Additionally, Emarsys makes data gathering simple for your team, as it transcribes it into easy-to-understand business information. Using Emarsys’ self-learning algorithms, the app’s automated features efficiently processes the data for its users and provides the business with information crucial for any big move and decision.

The app also allows users to automate customer lifecycle. Users can make relevant messages from the first interaction with the customer and even automate the responses using some advanced tools in Emarsys. The automation can also be set to provide content according to specific triggers and schedule.

Moreover, Emarsys allows users to connect with customers through many channels such as email, push, SMS, and social platforms. Lastly, the conversation can still happen when they’re offline and they’ll be sure to see engagement when they’re back online.

Lastly, impactful feedback and reporting provided by this app allow its users to further understand their customers and meet their needs. With the solid Emarsys dashboards, users can obtain precise and thorough information that allows them to trace marketing performance data for better decision-making.

Technical Specifications

Devices Supported

  • Web-based
  • iOS
  • Android
  • Desktop

Customer types

  • Small business
  • Medium business
  • Enterprise

Support Types

  • Phone
  • Online

Emarsys Integrations

The following Emarsys integrations are currently offered by the vendor:

No information available.

Customer Support


Pricing Plans

Emarsys pricing is available in the following plans:

Free trial
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