Artificial intelligence (AI) is changing the game in email marketing. This isn’t about fancy jargon or complicated concepts; it’s about using AI to make email campaigns smarter and more effective. Imagine sending…
Arthur Zuckerman
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For the customer service industry, every interaction holds a profound significance. Addressing queries, resolving issues, offering customer support or selling the right product to the right customer – contact centers form the…
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Guides
Sustainability and Green IT in SaaS: Optimizing for Energy Efficiency and Reducing Carbon Footprints
The software-as-a-service (SaaS) industry is gaining a lot of traction as businesses find new ways to offer software solutions to their clients. These SaaS solutions are primarily cloud-based, which means that they…
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What Are Decentralized Applications (dApps)? Decentralized applications, often abbreviated as dApps, are a big change in how software is built and used. At their core, dApps are applications that run on a…
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Now, more than ever, audio/visual (A/V) technology facilitates better communication and collaboration within companies. However, with so much A/V management software available, how do you know which one is the right fit…
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If parenthood is a special period, doulas help to make this period more special by giving emotional and physical support. Amidst the whirlwind of emotions that would-be and new parents undergo, Doulas…
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It’s no surprise that businesses are continuously seeking innovative solutions to enhance communication and collaboration. With the rise of remote work and an increasingly mobile workforce, traditional phone systems are no longer…
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SaaS marketing and content marketing have become inseparable allies in today’s marketing landscape. In fact, creating content is a key marketing strategy for over half (57%) of SaaS companies. And when we…
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Did you know that 78% of salespeople who use social selling outperform those who don’t? It’s no secret that the world of sales has changed. Ready to level up your sales game?…
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Email communication has been a huge part of our lives for quite a significant amount of time. Irrespective of the development of various messaging applications that simplify and speed up the process,…
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Marketing reporting is pivotal for B2B SaaS companies, providing essential insights into campaign performance, customer engagement, and overall business growth. However, SaaS marketing reporting for these companies can be complex due to…
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A welcome screen is the first page a customer views once they land on your page. This page is important when marketing a product. Software as a Service programs do not require…
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Snatching the first position in search results makes your page ten times more likely to receive a click than if you rank tenth. The average click-through rate of 27.6% is what makes…
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Guides
Where Learning Meets Innovation: How Test Preparation Software is Revolutionizing Learning for Professionals
As the world experiences rapid digitalization, education is one area that is only expected to also keep up with the times. What makes it extra challenging is that it’s not only foundational…
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Educational technology has been on the rise since computers became widely available. Already a rising sector, it gained another push during the COVID-19 pandemic, when most establishments, corporations, and educational institutions had…
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Welcome to the forefront of digital innovation, where Non-Fungible Tokens (NFTs) are reshaping industries and redefining the concept of ownership. In this article, we present a comprehensive overview of the latest trends…
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To survive in this competitive universe, businesses are constantly coming up with innovations to stay on top of their game at all times. This game is effectively and tactically played using the…