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Webtrends Review

Webtrends OUR SCORE 82%
starting price By quote
our score 82%
free trial
  1. What is Webtrends
  2. Product Quality Score
  3. Main Features
  4. List of Benefits
  5. Technical Specifications
  6. Available Integrations
  7. Customer Support
  8. Pricing Plans
  9. Other Popular Software Reviews

What is Webtrends ?

Webtrends is a marketing solution with over 2000 clients around the world and aims to drive customer service onwards, making it more effective regardless of the location. Because of this, the software provides you with various personalization and marketing solutions to use on your sites, marketing emails, and mobile apps. Driven by data tracking and customer behavior, it revolutionizes the way you interact with your customers by giving you better control in segmenting out audiences. Thus, it enables you to give customers what they want. Webtrends has been a leader in innovation, giving new direction to online marketing field with over 130 technology patents and 40 countries partnered with. Because of this, you can be assured that using the software will increase your site’s conversion rate, customer bank, and sales.

Product Quality Score

Ease of use
Customer support
Value for money

Webtrends features

Main features of Webtrends are:

  • Mobile App, website personalization
  • A/B & multivariate testing
  • Predictive behavioral targeting
  • Visitor profiles
  • Automated data reporting
  • Simple Segmentation
  • Third Party enrichment
  • Data collection
  • Efficient Security
  • Customized reporting
  • Social media measurement
  • Unlimited data custom metrics

Webtrends Benefits


The main benefits of Webtrends are its unlimited data collection, testing platform, customization options, and social media marketing features. Here are more details:

Customer data collection

For businesses, the more customers the better and for that, Webtrends does not place any limits to data collection. It measures the behavior of your clients across various channels including social media pages, mobile app, and websites. Data collections provide you with live numbers that aids in you in creating various customer segments that are effective for targeting. All details can be seen through the automatically generated data reports.

Testing services

After data has been analyzed, optimization comes next. Webtrends help you with this aspect by providing you various testing services that determine the advantages and disadvantages of each web content. A/B and Multivariate testing give a reasonable idea into the prospective performance of a particular platform. And for maximum efficiency, experts are there to provide you with guidance whenever needed.

Personalization options

Webtrends enables you to bring personalized experience to your customers by giving you a vast selection of templates as well as personalization options. These can all be used in any of your platforms and channels, be it app, email, or website. All your customers would see what they like, giving you a big plus in your relationships.

Social media marketing

Social media has evolved into a marketable platform that Webtrends helps you capitalize on by marketing your apps and websites there. All your social media sites such as LinkedIn, Google, Twitter, and Facebook can be managed from the platform and essential data can be extracted which help drive your business to success. There are also key services like SEM and SEO that gives you more chance to appear on top results on search engine.

Technical Specifications

Devices Supported

  • Web-based
  • iOS
  • Android
  • Desktop

Customer types

  • Small business
  • Medium business
  • Enterprise

Support Types

  • Phone
  • Online

Webtrends Integrations

The following Webtrends integrations are currently offered by the vendor:

  • Exact Target
  • Yesmail
  • Kony
  • Eloqua
  • Hootsuite
  • Lyris
  • Aprimo
  • Responsys
  • Marketo


Customer Support


Pricing Plans

Webtrends pricing is available in the following plans:

Free trial
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