- What is TrackMaven
- Product Quality Score
- Main Features
- List of Benefits
- Technical Specifications
- Available Integrations
- Customer Support
- Pricing Plans
- Other Popular Software Reviews
What is TrackMaven ?TrackMaven is a robust digital marketing solution that enables digital marketers to create and implement feasible and effective digital marketing strategies. The system is used for maximizing the benefits of marketing content and track its performance in comparison to others across 15 online channels. The platform facilitates the creation of optimal content strategies via effective and in-depth campaign analysis. After that, comprehensive reports would be generated and shared with the executive stakeholders. It also enables businesses to implement intelligent digital marketing campaigns throughout every digital front, such as SEO, digital advertising, news, emails, blogs, and social media. TrackMaven is an effective replacement of the old way of digital marketing which is gathering data from different sources and putting them all together into one PowerPoint presentation. The said process takes too long that it’s possible that the information presented would be outdated by the time it was presented. In the case of this software, that does not become a problem because it provides updated data.
Product Quality Score
Main features of TrackMaven are:
- Custom Views
- Real-time Benchmarking
- Channel-specific Metric
- Easy Sharing
- Powerful Search Feature
- Tag and Keep Track
- Custom Insights
- Instant Notifications
- Detailed Presentation of Data
- Side-by side comparisons
- Real-time visibility
The main benefits of TrackMaven are its capability to gather data from numerous reliable sources, performance tracking against the competitors, ability to provide smart insights for businesses, enhanced intelligence collection capabilities, and information filtering to get only what users want. Here are more details:
Multiple Reliable Sources
TrackMaven was developed specifically for enterprise marketers and big brands. It’s designed for collecting data from various sources such as SEO data, traffic, content marketing data, YouTube, Twitter, and Facebook. There are even instances where data is bought straight from sources, including Compete, MixRank, WhatRunsWhere, Alexa, and SEOmoz for a more detailed and in-depth analysis.
Tracks Performance Against Competition
Marketers are furnished with actionable and reliable information, specifically about their competitors’ actions and which of those are working for their business. It also displays benchmarks that show the average performance of the competition.
Smart Actionable Insights
TrackMaven removes the guesswork in the process of assessment of a company’s digital marketing strategies’ impact. This results to users obtaining actionable and smart insights that are derived from in-depth analysis of their content as well as their competitors across a multitude of key channels, including SEO, ads, earned media, email, blogs, and social media.
Boosts Intelligence Gathering Capabilities
The system is designed to boost the intelligence-gathering functionality of businesses with regards to the performance of the competition. It’s also made for informing companies about the status of their campaigns, whether owned, earned, or paid. TrackMaven then finds high quality and actionable information from competitors and then use that for enhancing the users’ business marketing campaign.
TrackMaven has a filter option so that users are ensured of getting only the particular information that they are looking for. This is useful since tailored information has a better chance of formulating an improved strategy for going after the audience.
- Small business
- Medium business
The following TrackMaven integrations are currently offered by the vendor:
TrackMaven pricing is available in the following plans: