Salesforce Social Studio Review
- What is Salesforce Social Studio
- Product Quality Score
- Main Features
- List of Benefits
- Technical Specifications
- Available Integrations
- Customer Support
- Pricing Plans
- Other Popular Software Reviews
What is Salesforce Social Studio?Salesforce Marketing Cloud brought out Salesforce Social Studio to help users manage their marketing strategies throughout their social media platforms. This allows businesses to engage their social media communities and reach out to influencers and other brands from a single dashboard. Users are provided with tools to streamline their social media procedures and manage their online presence. With this, you never have to miss out on a critical engagement opportunity again. Through Salesforce Social Studio, a business can schedule their posts, listen to their communities, analyze their performances and touch points, and engage with their customers at a more personalized level. Done right through Salesforce Social Studio, these activities can improve brand awareness and perception. The suite is priced by personalized quotes. This allows users to tailor their versions of Salesforce Social Studio to fit the requirements of their businesses and the directions they wish to go. Social Studio integrates well with the overall Salesforce system as well.
Product Quality Score
Salesforce Social Studio features
Main features of Salesforce Social Studio are:
- Automatic Routing
- Brand Sentiment
- Built-in Social Advertising
- Campaign Collaboration
- Campaign Feedback
- Campaign Results Tracking
- Content Management
- Customer Activity
- Customer Interactions
- Customer Service Cases
- Customizable Dashboards
- Image Recognition
- Machine Learning
- Market Intelligence
- ML Sentiment Analysis
- On-Screen Imagery
- Post Priority
- Real Discussion Insights
- Role- and Group-based Access
- Salesforce Mobile Apps
- Single Customer View
- Social Media Engagement
- Target Insights
- Topic Profiles
- User and Team Workspaces
- Comprehensive Multichannel Customer View
Salesforce Social Studio Benefits
The main benefits of Social Studio are its stable functionalities, ease of use and mobile support. Here are the benefits of Social Studio in details:
Quicker and More Relevant Feedback
Social Studio generates reports about your social accounts. This provides users with relevant feedback in real time in relation to your service, sales, and marketing campaigns. This allows users to improve their market intelligence by being empowered by the capability to analyze sentiments and brand awareness through mentions and discussions in all social networks.
Engage your Community
All your social media accounts are accessible and manageable via a single platform. Social Studio allows users to integrate customer interactions and mentions across different social media channels and emails to your CRM platform. By routing these into one dashboard, you can engage your community easier. Other than that, Social Studio helps you gain more intelligent insights like gauging brand sentiment and determining post priorities.
Streamline and Optimize
Content management becomes easier as Social Studio simplifies the creation, sharing, scheduling, reviewing, and approval of content across different social media channels. By having one platform, your procedures over separate channels can now be easily understood and managed by your internal team. Consistency in brand personality can be achieved easier. Furthermore, Social Studio allows you to create group-based or role-based access to workspaces. This allows you to maintain security easier.
Monitoring is also made easier. Users can see their brand health, campaign results and customer feedback tracked real-time. Customer relationships can be viewed through multiple channels so one can explore customer experiences more comprehensively. This integrates social platforms to email accounts.
Social Studio is also available on mobile. This gives your team easy access wherever they may be. Users can stay on trending topics. Stock photos are also made available by the Salesforce Social Studio team.
- Small business
- Medium business
Salesforce Social Studio Integrations
The following Salesforce Social Studio integrations are currently offered by the vendor:
Salesforce Social Studio can integrate well with many apps found in AppExchange.
Salesforce Social Studio pricing is available in the following plans: