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Optimizely Review

Optimizely OUR SCORE 90%
starting price By quote
our score 90%
free trial
  1. What is Optimizely
  2. Product Quality Score
  3. Main Features
  4. List of Benefits
  5. Technical Specifications
  6. Available Integrations
  7. Customer Support
  8. Pricing Plans
  9. Other Popular Software Reviews

What is Optimizely?

Optimizely is an online platform designed for online marketing that lets you personalize your business websites to design a better customer experience. To that end, the solution allows you to design your interface based on your customers’ preference. Optimizely has served over 6,000 companies in different industries. They trust the solution because of its straightforward and simple approach. It is also flexible enough to accommodate a diverse range of businesses. It can even cater to different scales of operations. The software also features a tracking system to determine the nuances of your customer behavior, enabling you to adapt it to the design of the platform, giving your website efficiency and interactivity.

Product Quality Score

Ease of use
Customer support
Value for money

Optimizely features

Main features of Optimizely are:

  • Behavioral Audience Targeting
  • Campaign Management
  • Customizable Platforms
  • Developer Tools
  • Enterprise-grade Security
  • Mobile Web Compatible
  • Multivariate Testing
  • Multipage Testing
  • Multi-Domain Support
  • Predictive Analytics
  • Simple Visual Editing
  • Recommended Audience Segments

Optimizely Benefits


The main benefits of using Optimizely are its ability to take advantage of the latest marketing strategies, tracking your customer’s preferences and putting it through in-depth analysis. This would help your website increase its traffic and onsite views by keeping up with the trends and delivering better services to your customers.

Webinars are also available for your customers. In Optimizely, this feature is automated to help you in applying the important aspects of delivering a webinar to give you an edge from your competitors. At the same time, it gives you a well-planned personalize marketing campaign.

Optimizely also allows you to meet your customers’ personal tastes for customer retention. The website’s flexibility enables you to address audiences of any type, whether it is a mobile user or a PC user.

For new users, Optimizely has a testing kit available to help you familiarize yourselves with the interface. With this free trial, users can test drive the product and see if it is suitable for your company. With a folio of top brands under its wing, Optimizely is confident you would like their services upon using it.

Technical Specifications

Devices Supported

  • Web-based
  • iOS
  • Android
  • Desktop

Customer types

  • Small business
  • Medium business
  • Enterprise

Support Types

  • Phone
  • Online

Optimizely Integrations

The following Optimizely integrations are currently offered by the vendor:

  • BlueKai
  • Clicktale
  • CrazyEgg
  • Demandbase
  • Gigya
  • Google AdWords
  • Google Analytics
  • KISSmetrics
  • Krux
  • Lotame
  • Lytics
  • Mixpanel
  • Qualaroo
  • Skymosity
  • Tealium AudienceStream
  • wywy
  • Woopra


Customer Support


Pricing Plans

Optimizely pricing is available in the following plans:

Free trial
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