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Iovation Review

Iovation OUR SCORE 80%
starting price By quote
our score 80%
free trial
  1. What is Iovation
  2. Product Quality Score
  3. Main Features
  4. List of Benefits
  5. Technical Specifications
  6. Available Integrations
  7. Customer Support
  8. Pricing Plans
  9. Other Popular Software Reviews

What is Iovation?

Fraud detection and prevention is possible with Iovation. This device intelligence suite is comprehensive and able to go to every business contact point and secure it. It can find out and resolve any events in an organization that appear to be fraudulent, find out which customers are trustworthy and legitimate, and lower the possibility of abuse on online channels as well as fraud. Iovation users have access to an outstanding knowledge base that is made up of internet devices, numbering in the billions, from all over the world. Annually, Iovation screens online transactions that also number in the billions, thanks to this powerful knowledge base. Iovation users can be assured that the business intelligence that they get is device-based and actionable. Every fraud attempt is also stopped since the outcomes that Iovation provides are near-zero false positives.

Product Quality Score

Ease of use
Customer support
Value for money

Iovation features

Main features of Iovation are:

  • Device Anomalies
  • Authentication Methods
  • Revenue Lift
  • Machine Learning
  • Remote Authorization
  • Business Rules
  • Account Takeover
  • Dynamic Authentication
  • Analytics & Reporting
  • Change Measure
  • Device Registration
  • Predictive Score

Iovation Benefits


The main benefits of Iovation are its large device reputation database, its ClearKey service, and its ability to detect if a customer is trustworthy or not. Here are the details:

Iovation users have the advantage of being connected to a sprawling community of eCommerce merchants and stores, as well as online businesses. As a device reputation database, it’s considered the largest in the world, and with it, users can share their fraud experiences and stories of abuse.

Businesses who use Iovation also get a multifactor authentication feature in Launchkey. With Iovation LaunchKey, both the consumer and the business get better security.

When it comes to customer authentication, Iovation provides its users with an additional layer of security with ClearKey. Aside from the common username-and-password feature, ClearKey recognizes a customer’s device and turns it into an added authentication factor. It does this without impacting the user’s shopping experience, improving customer security without being intrusive.

Businesses who use Iovation get protection against 30 million known abuse and fraud events and signals, ranging from account takeovers, identity theft, phishing, and credit card fraud. This is all thanks to the 30 million abuse and fraud reports and the three billion devices that make up the Iovation knowledge base.

Customers can also be identified as trustworthy or a fraudster thanks to Iovation. With Iovation, behavioral and contextual indicators, transactions, and devices can be analyzed, with the system predicting if the transaction is fraudulent or not. Possible fraudsters are identified before they even make a transaction, so businesses no longer have to deal with them and focus instead on providing trusted customers with more incentives.

Technical Specifications

Devices Supported

  • Web-based
  • iOS
  • Android
  • Desktop

Customer types

  • Small business
  • Medium business
  • Enterprise

Support Types

  • Phone
  • Online

Iovation Integrations

The following Iovation integrations are currently offered by the vendor:

No available information.


Customer Support


Pricing Plans

Iovation pricing is available in the following plans:

Free trial
Quote-based plan
Contact vendor