Do you ever find yourself struggling to develop new content ideas to post on your socials day in and day out?
If the answer is yes, don’t worry, you’re alone.
It can be exhausting to constantly think about what to post on your blog or social media the next day. Additionally, you are running your business, and sometimes content might not be your first priority. But you’re looking at the concept of content the wrong way. The secret to a successful content strategy is not to constantly be churning out new ideas every day but to think of a few great ideas and figure out ways to repurpose that content in many different ways.
Why You Need To Repurpose Your Content
Good content is trying out new content ideas every day. Great content is knowing how to repurpose your existing content in new ways.
- Reach New Audience – your content might not perform well when you post it the first time. That may be due to multiple reasons such as timings, day of posting, and the platform you are posting on. So reposting content will help you reach a wider audience.
- Boost SEO Performance – one of the most significant benefits of repurposing content is that it helps you target similar keywords multiple times and increase backlinks to your website, which helps improve overall traffic to your site.
- Emphasize The Message – not just with content, but we need to hear or see a piece of information multiple times to register the message in our minds. Similarly, reinforcing the message in your content numerous times will help you cement the information in your audience’s minds.
- Enhance Organic Reach – no one wants to spend more money on content than they have to, by paying for ads. But with smart content planning, you can get organic traffic to your site without spending a penny. In addition, hiring a virtual assistant skilled in content strategy can help you use your existing content to maximize organic reach.
- Establish Authority – the more you post content on a specific topic, the more you’ll be able to build credibility and establish yourself as an expert in your field.
5 Brilliant Ways To Repurpose Content
1. Make The Most of Your Blogs
Consider the amount of time you spend writing a high-quality article for your blog. Days go into research, ideation, and writing the piece before publishing it on your site. However, if you’re just using all that information once for the blog, you’re not doing justice to your time, research, and the blog’s content. An average blog has around 800-1,500 words, and there are hundreds of ways you can use the same blog without making your content look stagnant. Some of the ways to repurpose blogs are:
Podcasts – Your blog has enough content to make it an educational and informative podcast. Sometimes, blogs can be too dry for some readers, but podcasts are more accessible and can be listened to while your audience is driving, doing house chores, working out, etc. You can also find ways to make educational content fun for your listeners with podcasts.
Infographics – Let’s face it, not everyone has the time to read a full 1,500-word blog. But if you take the key points from the piece and put them together in an infographic, it can help deliver the content to your audience without spending an extra twenty minutes reading the blog. And if there are people who are interested in the topic and want to read more, you can always add a backlink to the blog.
Making infographics can be a time-consuming process, but if you hire a social media assistant skilled in graphic design, they can take the task off your shoulders. And if you don’t want to spend hours researching what software and tools to use to create infographics, compare different software to save your time and energy.
Twitter Threads – Twitter is one of the most challenging platforms to create content. But you don’t constantly have to keep coming up with new tweets. Instead, like infographics, you can take the key points from your articles and convert them into Twitter threads, with a link to the article at the end. Twitter threads generate 54% more engagement than tweets containing links.
2. Make An E-Book
E-books are a great way to categorize your site’s content and increase your business’s credibility. You already have all the information on your site; all you have to do is segregate the content and piece it together. That can easily be done with document management software that lets you digitize all your files.
Depending on your field of work, there are multiple topics on which you can create e-books. The best part is that they are not time-consuming once you know the subject. You can hire a remote assistant to collect and segregate the content from your website and put it together in n e-book format. There are software solutioons which enable smooth collaborations even in remote environments, so you don’t have to worry about working with a virtual assistant.
3. Use Testimonials For Social Media
Did you know that you actually have a content goldmine in your testimonials? And the best part is that you don’t have to spend any time or energy creating them; your clients do the work for you.
Using testimonials is a great way to showcase the best things about your brand without seeming too pretentious. People always want to hear reviews and testimonials from other customers before using a product or service. So by using testimonials in your content, you are adding value to your customers and boosting your brand’s credibility.
4. Convert Data Into Case Studies
Every business deals with some form of data. It can be social media metrics, customer demographic research, or content statistics. Over months and years, you’ve collected enough information to make a case study. So why not do just that?
Creating case studies adds value to your audience and helps you analyze your business’s growth. It also builds your credibility as a brand and expert in your field. It shows clients that you are an expert at collecting and interpreting data.
You can share these case studies in the form of blogs, posts, podcasts, etc.; the possibilities are endless.
Video is the most successful content, especially on platforms like Meta and Instagram. So you should make the most of that opportunity to generate a higher organic reach for your brand.
You can try converting blogs and other website content into short videos like Instagram Reels and YouTube Shorts to help you reach a wider audience without spending a lot of money on advertising.
There is plenty of software to help you create fantastic content, and platforms like Compare Camp can help you decide the best software for your business.
Work Smarter, Not Harder
You don’t have to constantly spend time o creating new content for your social media. Repurposing your existing content will help you maximize your reach without spending time and financial resources. We hope you found this article helpful, and it helped you realize new, efficient ways to use the content you already have at your disposal.