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Drift Review

Drift OUR SCORE 89%
starting price $50
our score 89%
free trial
  1. What is Drift
  2. Product Quality Score
  3. Main Features
  4. List of Benefits
  5. Technical Specifications
  6. Available Integrations
  7. Customer Support
  8. Pricing Plans
  9. Other Popular Software Reviews

What is Drift?

Drift is an innovative Live Chat message platform designed for sales and marketing teams in businesses of all sizes. It is a robust software that provides conversation-esque communication on websites and other contact channels. The program transforms all communication channels into unique marketing platforms to enable businesses to promote products with ease and close more deals. Drift is scalable and flexible, and it can be used to live chat with potential customers across different channels including online sites, mobile, and email. The solution streamlines different marketing functions including lead qualification, sales calls schedule, and real-time responses. Some of its main features include book meetings, smart notification, email playbook, chat targeting, saved replies, enriched data, dynamic routing, follow contacts, and activity history.

Product Quality Score

Ease of use
Customer support
Value for money

Drift features

Main features of Drift are:

  • Rep Profiles
  • Activity History
  • Conversation Qualified Leads
  • Follow Contacts
  • Enriched Data
  • Overall Performance Metrics
  • Dynamic Routing
  • Smart Notifications
  • Live View
  • #DriftLinks
  • Lead Bot
  • Saved Replies
  • Conversation Reporting
  • Advanced Targeting
  • Knowledge Bot
  • Per Playbook Reporting
  • Email Fallback
  • Agent Reporting
  • Email Playbooks
  • Chat Targeting
  • Inbound/Outbound Sales Playbook
  • Agent Status
  • Book Meetings

Drift Benefits


The main benefits of Drift are its increase in productivity, powerful integrations, and unique playbooks. Here are more details:

Enhance Productivity

Drift comes with all the tools needed by sales and marketing teams to secure more customers. The platform is intelligently architected to help teams close more deals with ease. The unified dashboard which provides a holistic view of all performance metrics and interactions that impact businesses. The dashboard displays useful information including the number of meetings booked leads acquired, and conversations generated. Other features such as the reporting tool give you a complete overview of the agent’s productivity.

Powerful Integrations

In addition, Drift integrates seamlessly with other third-party software to support access to data. The integrations extend its function and provide access to tools that suit the unique needs of a business. For example, the Drift bot can be integrated with the knowledge base support. The bot redirects customers to the knowledge base and helps them find accurate answers to FAQs with ease.

Unique Playbook Feature

Better still, Drift includes unique playbook features that save time and allow teams to focus on other important tasks. For example, the inbound sales playbook is an innovative tool that utilizes announcements, sliders, and takeovers to pinpoint and connect with prospects and send them invitation emails. On the other hand, the outbound sales playbook enables teams to connect with prospects upon arriving on a business website.

Technical Specifications

Devices Supported

  • Web-based
  • iOS
  • Android
  • Desktop

Customer types

  • Small business
  • Medium business
  • Enterprise

Support Types

  • Phone
  • Online

Drift Integrations

The following Drift integrations are currently offered by the vendor:

  • SalesForce
  • Marketo
  • Slack
  • HubSpot


Customer Support


Pricing Plans

Drift pricing is available in the following plans:

Free trial