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Brandwatch Review

Brandwatch OUR SCORE 80%
starting price £500
our score 80%
free trial
  1. What is Brandwatch
  2. Product Quality Score
  3. Main Features
  4. List of Benefits
  5. Technical Specifications
  6. Available Integrations
  7. Customer Support
  8. Pricing Plans
  9. Other Popular Software Reviews

What is Brandwatch?

Businesses looking to make sense of social media chatter and draw relevant business insights from it can turn to Brandwatch for some help. It is one of the world’s leading social media monitoring tools, giving business the ability to take business conversations from across social media and analyze and utilize them for their own benefit. Brandwatch has an efficient and powerful social media monitoring and analytics platform that allows businesses to gather, dissect, and share critical business insights on their social media data. Brandwatch makes sense of social media chatter surrounding a brand by sifting through 90 million sources in 27 languages and archiving all of that social media data. That data can then be viewed using Brandwatch’s web-based interface and its intuitive query creation process. With it, businesses can easily search for mentions of their brand or keyword in social media.

Product Quality Score

Ease of use
Customer support
Value for money

Brandwatch features

Main features of Brandwatch are:

  • Multilingual Coverage
  • Search Operators
  • Workflow
  • Unlimited Users
  • Continuous Innovation
  • Twitter Insights
  • Shareable Dashboards
  • Integrations and partnerships
  • Proprietary Technology
  • Sentiment Analysis
  • Influence Statistics
  • Charting
  • Customizable Dashboards
  • Bulk Actions
  • Rules
  • Email Alerts
  • Fully Exportable Data
  • Historical Data
  • Metadata
  • Location Data
  • Topic clouds
  • Fast and Intuitive Interface
  • Filters and Search Within
  • One-click Response
  • Human Data Validation
  • Comprehensive Training Material
  • Channels
  • Controlled remotely
  • Multiple setups
  • Flexible displays
  • Demographic Insights
  • SSO
  • Automated Reports
  • Fully branded
  • Multi-screen
  • Integration
  • Personal Account Manager
  • Quality over quantity
  • Full Twitter Coverage
  • Dynamic
  • Communication

Brandwatch Benefits


The benefits of Brandwatch are, the ability to scour social media to draw brand insights, monitor engagement and target specific audiences. Here are the details:

Brandwatch allows business to track the online presence of specific segments. Social networks like Twitter and Facebook, forums, blogs, and news sites are all covered by the tool. Businesses can use the tool to search social media for terms they are researching. Further insight can then be drawn by using analytic features like sentiment analysis, categorization, and charting.

Businesses who use Brandwatch also get engagement, monitoring, and workflow features. With more than 90 million sources and complete coverage of tweets sent out via Twitter, businesses can easily assess competitors, look at campaigns, and track trends.

Components like metadata, categorization, geolocation, and graphing chop and slice business data to provide businesses with useful insights.

Brandwatch also helps businesses effectively engage target communities. With it, businesses can assign workflow and easily handle and respond to social media mentions.

Brandwatch also uses 22 Boolean Operators, more than any other platform on the market, giving its users power and flexibility when they create queries.

Brandwatch’s proprietary technology also gathers information from more than 70 million sources. The information Brandwatch provides is information they harvested themselves, unlike other companies who buy parts of their data from providers.

Rather than supplying companies with data, it believes they want the company to see, Brandwatch lets business control their own data. Using the tool across multiple departments gives the users a vast amount of information, and all without any added cost.

Updates on Brandwatch happen every two weeks as all of its data outsourcing and development is done in-house. This makes it perfectly suited to adapt to changing demands, and agile enough to meet last-minute needs or demands.

Technical Specifications

Devices Supported

  • Web-based
  • iOS
  • Android
  • Desktop

Customer types

  • Small business
  • Medium business
  • Enterprise

Support Types

  • Phone
  • Online

Brandwatch Integrations

The following Brandwatch integrations are currently offered by the vendor:

The following business systems and applications can integrate with Brandwatch:

  • Hootsuite
  • Percolate
  • Clarabridge
  • Spredfast


Customer Support


Pricing Plans

Brandwatch pricing is available in the following plans:

Free trial