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AppNexus Review

AppNexus OUR SCORE 85%
starting price By quote
our score 85%
free trial
  1. What is AppNexus
  2. Product Quality Score
  3. Main Features
  4. List of Benefits
  5. Technical Specifications
  6. Available Integrations
  7. Customer Support
  8. Pricing Plans
  9. Other Popular Software Reviews

What is AppNexus?

AppNexus is a top programmable DSP in the industry of media buying, giving traders more control over their transactions so they can also focus their time and effort on creating customized marketing campaigns. This solution offers capabilities that arms traders with emerging information instantly. It allows users to automatically purchase something based on the existing number of views. The platform also provides real-time access to media which buyers can acquire by live bidding and arrangements. This boosts the buyer’s capability to accomplish their goals with it comes to audience reach, performance, and delivery aspects. Traders who wish to use the platform can also find the ease of setting up the system beneficial.

Product Quality Score

Ease of use
Customer support
Value for money

AppNexus features

Main features of AppNexus are:

  • Bid Stream
  • Programmable Bidding
  • API Integration
  • Viewable Performance Tools
  • Segment Activation Services
  • Impression Logs

AppNexus Benefits


The main benefits of AppNexus are its controlled bidding process, capabilities that boost buying intelligence, efficient media buying, custom integrations, and cost-efficiency. Here are more details:

Controlled Bidding Process

AppNexus provides buyers with complete control over the bidding procedure. This allows them to choose custom buying models, which assist in determining the right users at the right time.

Enhances Buying Intelligence

The solution leverages the open data return path which is open to buyers. This affords traders the ability to make smart buying decisions. The intelligence offered by the software is even close to apprise targeting strategies, as well as optimization techniques, in real time.

Makes Media Buying More Efficient

AppNexus comes with a Console that businesses can use to acquire media through real-time bidding as well as deal-making. The Console affords users direct access to a supply of quality media, helping companies achieve their set goals.

Custom Integrations

The programmable platform’s functionalities can be extended by integrating it with powerful third-party solutions. Hence, work processes can be made more effective and seamless while the team’s productivity can be increased.

Cost-efficient Media Buying Solution

Buyers can avail and access an array of AppNexus features without breaking the bank. The platform offers low fees for traders through its global and scalable real-time decision-making platform. As a cost-efficient media-buying solution, AppNexus offers media companies increased value without the need for high expenditures.

Technical Specifications

Devices Supported

  • Web-based
  • iOS
  • Android
  • Desktop

Customer types

  • Small business
  • Medium business
  • Enterprise

Support Types

  • Phone
  • Online

AppNexus Integrations

The following AppNexus integrations are currently offered by the vendor:

  • Open API


Customer Support


Pricing Plans

AppNexus pricing is available in the following plans:

Free trial
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