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AB Tasty Review

AB Tasty OUR SCORE 82%
starting price $1000
our score 82%
free trial
  1. What is AB Tasty
  2. Product Quality Score
  3. Main Features
  4. List of Benefits
  5. Technical Specifications
  6. Available Integrations
  7. Customer Support
  8. Pricing Plans
  9. Other Popular Software Reviews

What is AB Tasty ?

AB Tasty is an all-in-one conversion optimization platform designed to boost conversions on websites, applications, and responsive mobile sites. It offers content personalization and enables the validating of ideas to realize organizational goals more effectively and efficiently. It allows users to conduct tests quickly and easily to discover what works best so they can improve user experience and attain better ROI. The platform simplifies the implementation of business marketing tests and eliminates the need to ask assistance from technical resources or IT professionals. With the aid of this platform, organizations can come up with optimization ideas based on actual figures and not just mere guesses.

Product Quality Score

Ease of use
Customer support
Value for money

AB Tasty features

Main features of AB Tasty are:

  • Advanced targeting
  • App personalization
  • Content personalization
  • Supports Websites, CMS and Apps
  • A/B and Multivariate Testing
  • Cross-device optimization
  • Audience segmentation
  • Instant App updates
  • Predictive marketing
  • Customized marketing messages
  • Analytics
  • Rapid test setup
  • DMP integration
  • Smart reporting Data visualization

AB Tasty Benefits


The main benefits of AB Tasty are its capability to launch personalization campaigns with ease, multi-device solutions, visual editor, and analytics report, data visualization, and heatmaps. Here are more details:

Launch Personalization Campaigns Easily

AB Tasty helps organizations and teams adapt messages according to the expectations of their target audience in a breeze and increases the chances of conversion. Users can launch personalized campaigns easily and quickly by using the customizable templates offered by the platform.

Multi-device Solutions

The software provides multi-device solutions for better user experience. It works well for mobile responsive websites, e-commerce sites, and mobile applications. Moreover, it is compatible with open-source CMS, e-commerce platforms, as well as propriety.

Visual Editor

Conducting A/B and multivariate tests are made easier with the aid of AB Tasty’s visual editor feature. Users can easily carry out tests even without any assistance from technical staff and can even change webpages accordingly. They can also build several different test scenarios using over a hundred native criteria which includes choosing the users you want to participate in the tests. Additionally, the platform gives users access to the performance of every key test indicator including click rate, page views, engagement levels, and so much more.

Analytics, Data Visualization, and Heatmap

AB Tasty comes with analytics reports, a data visualization tool, and heatmapping feature. The Analytics report automatically calculates confidence intervals as well as statistical reliability indicators for better decision making. The data visualization tools, on the other hand, enables easy test results analyzation, giving users deeper valuable insights. Last but not least, the heatmap indicates which areas of the website that interests the users and determine the key areas of a web-page that should be optimized.

Technical Specifications

Devices Supported

  • Web-based
  • iOS
  • Android
  • Desktop

Customer types

  • Small business
  • Medium business
  • Enterprise

Support Types

  • Phone
  • Online

AB Tasty Integrations

The following AB Tasty integrations are currently offered by the vendor:

  • Heap
  • MixPanel
  • At Internet
  • Webtrends
  • Eulerian Technologies
  • Webtrekk
  • Google Analytics
  • CrazyEgg
  • Adobe Analytics
  • Magento
  • PrestaShop
  • Drupal
  • Piwik
  • KISSMetrics
  • ClickTale
  • WordPress


Customer Support


Pricing Plans

AB Tasty pricing is available in the following plans:

Free trial