Taboola Review
OUR SCORE 90%
- What is Taboola
- Product Quality Score
- Main Features
- List of Benefits
- Technical Specifications
- Available Integrations
- Customer Support
- Pricing Plans
- Other Popular Software Reviews
What is Taboola ?
Taboola is one of the world’s leading content discovery solution that connects users with related videos, articles, and slideshows both outside and within the site. It is capable of predicting the visitors’ interests and of offering sponsored content that may be of interest to the reader. The contents offered by the system is appealing and interesting, with links found at the end of the page with engaging captions. The system is used for extending website traffic and customer base by naturally engaging customers and giving them a chance to learn more about the users’ services and products offered.Product Quality Score
Taboola features
Main features of Taboola are:
- Retargeting
- Predictive Engine
- Always In Control
- Revenue From Native Advertising
- Maintains Editorial Control
- Targeting
- Monetizes Your Site
- Reporting
- Reaches Massive Audiences
Taboola Benefits
The main benefits of Taboola are the increased traffic it brings to users’ websites, reader retargeting features, quick and easy campaign management, and its capability to effectively and quickly expand brands. Here are more details:
Increased Web Traffic
Taboola gets the attention of users’ target audience and then drives them to their websites by using appealing and interesting content. The content is placed on various websites to engage customers regardless of where they are. It follows a formalized approach where the first step is offering visitors or readers a brand awareness. The system uses highly engaging contents which match the visitor’s interests for this process.
Visitor Retargeting
When the visitor’s interest has escalated, the system then retargets them outside and to the users’ website. From there, users can then recommend more of their content or various content items to customers that show interest in the services and products they provide.
Campaign management
The system has made the process of starting and stopping campaigns very easy that it can be done at any time it’s needed to. It can be used to achieve a hundred percent transparency into the performance of the campaign and adjust its targeting options as well as CPC according to how it’s currently doing. Taboola also aids people in discovering the users’ brand when they read about the services offered on media outlets and then it targets them again from other platforms such as Facebook.
Brand expansion
Taboola is well known for its capability to spread awareness of the users’ brand across every platform. With this, the company’s brand is able to gain a big share of its target market immediately.
Technical Specifications
Devices Supported
- Web-based
- iOS
- Android
- Desktop
Customer types
- Small business
- Medium business
- Enterprise
Support Types
- Phone
- Online
Taboola Integrations
The following Taboola integrations are currently offered by the vendor:
- Amazon Media Group
- Funnel
- WordPress
- Turn
- Pandora
- Vox Media
- Quantcast
- BlogHer
- CBS Interactive
- Opera
- PocketMath
- Pocket Media
- Yahoo!
- Site Scout
- SAY Media
Video
Customer Support
Pricing Plans
Taboola pricing is available in the following plans:
