SmartHub Review
- What is SmartHub
- Product Quality Score
- Main Features
- List of Benefits
- Awards Section
- Technical Specifications
- Available Integrations
- Customer Support
- Pricing Plans
- Other Popular Software Reviews
What is SmartHub?
SmartHub is a white label ad tech platform that gives you access to a serviced and efficient RTB marketplace. It documents the bidding process so that you can determine bid floors and detect winners. This information can then help you understand the dynamics of the auction, forecast earnings, and manage your margins. SmartHub optimizes the bidding traffic according to your previous activities and directs the best traffic to get you more deals and achieve higher profits. Additionally, SmartHub provides XML feeds for pop and push ads. SmartHub provides demand-partner, supply-source, and fraud detection integrations. You can also integrate your VAST partners to enable media trading between platforms. SmartHub supports desktop, in-app, and CTV mediums and banner, video, and native ad formats, among others.Product Quality Score
SmartHub features
Main features of SmartHub are:
- Traffic Type Targeting
- Ad Format Targeting
- Ad Sizes
- Geo-Targeting
- Connection Type Targeting
- Device OS Targeting
- Traffic Filtering
- Data Processing
- Privacy Compliance
- Traffic Mediation
- Demand-Partner Integration
- Supply-Source Integration
- Fraud Detection & Bot-Detection Scanners
- Video Player: VAST tags, VPAID
- Analytics & Reporting
- Dashboards & Visualizations
- Prebid Server
- VAST to RTB’, ‘VAST to VAST’, and ‘VAST To All’ connection types
- Connecting Demand Partners With Prebid Server to Server Integration
- RTB Bidder: 3 types of programmatic auctions: first-price, second-price, and the custom one (SmartHub©)
SmartHub Benefits
The main benefits of SmartHub are a wide diversity of ad types and ad formats on the one platform, customization of a platform by a client’s request, all-encompassing customer support, and compliance.
Targeting Types
SmartHub supports various targeting types and ad formats to help you increase your ROI. You can serve desktop, in-app, mobile web, and CTV ads. You can also target according to the traffic type, ad format, and location. It also supports more complex targeting types, including connection type and device OS. SmartHub enables you to monitor ad performance in real-time. It generates analytics to help you understand traffic quality, partner performance, and integration effectiveness.
Traffic Filtering Tools
SmartHub provides filtering tools to help you manage and ensure the quality of your traffic. It detects mismatched IPs and throttles bundles, IFA and IPv4 missing requests. It also filters adult traffic. It blocks CRIDs and categories. Additionally, SmartHub determines the preferred traffic of your demand partners and routes the best traffic to improve your profits.
Compliance
SmartHub ensures your security through data processing and privacy compliance tools. It provides GDPR and CCPA compliance. It also utilizes Seller.json, which allows you to verify entities through their publisher identities. Including their domain name and seller ID. SmartHub also offers cookie syncing to enable information sharing.
Awards Section
- Great User Experience Award
- Rising Star Award
Technical Specifications
Devices Supported
- Web-based
- iOS
- Android
- Desktop
Customer types
- Small business
- Medium business
- Enterprise
Support Types
- Phone
- Online
SmartHub Integrations
The following SmartHub integrations are currently offered by the vendor:
- Pixalate
- Protected Media
- Forensiq
- TMT
- GeoEdge
- White Ops
- OpenRTB 2.4
- Ad Server Tag
- Header-Bidding
- VAST Tags
Video
Customer Support
Pricing Plans
SmartHub pricing is available in the following plans: