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Segment Review

Segment OUR SCORE 90%
starting price $10
our score 90%
free trial
  1. What is Segment
  2. Product Quality Score
  3. Main Features
  4. List of Benefits
  5. Technical Specifications
  6. Available Integrations
  7. Customer Support
  8. Pricing Plans
  9. Other Popular Software Reviews

What is Segment?

Segment is a robust data analytics API that B2B service organizations use to gather and combine every analytics data from their websites, which can then be streamed to the current analytics platform they are utilizing. This is an application that is capable of streaming and comprehending a huge amount of data that can be gathered from different sources such as desktops, tablets, phones, POS registers, TVs, and iBeacons. This platform is suited for companies requiring a user-friendly but powerful tool for analytics that could assist them in better management and comprehension of their data. It also does not require a high level of expertise to operate effectively.

Product Quality Score

Ease of use
Customer support
Value for money

Segment features

Main features of Segment are:

  • Schedule Loads
  • Optimized for Mobile Devices
  • Data Warehousing
  • Business Intelligencce
  • Data Collection for Multiple Sources
  • Object API
  • Historical Import
  • Third-Party Integratins
  • Built to Scale
  • Alerts and Monitoring

Segment Benefits


The main benefits of Segment are its capabilities, features, and tools that allow companies to gather, aggregate and stream data in a powerful but simple way. Here are more details:

Powerful data analytics

Data analytics plays an integral role in the success of a business, especially for those in the field of B2B services. Segment, therefore, provides them with the capabilities that allow them to effortlessly gather a large amount of data from various sources and turn them into analytics and reports that are a lot more comprehensible. The application could take any data from whatever platform or touchpoint that users need such as websites, servers, blogs, operating systems, and mobile devices. It can also capture data from cloud hosted software like payment gateways, CRMs, and others. The captured data is then streamed into a destination that users can choose from like data warehouse, their own analytics engine, or email inbox.

Simplifies process of data analytics

Segment makes data analytics process a lot simpler for the users by giving them one central point, which is a JavaScript client. It could collect and combine data and then have it delivered in the desired analytics services of the users. This eliminates the need for installing a separate application for data analytics like Optmizely or Google Analytics since Segment will automatically stream the data gathered into the users’ preferred services. Simplification of data analytics could also save users from being too reliant on technical personnel when it comes to the task.

Technical Specifications

Devices Supported

  • Web-based
  • iOS
  • Android
  • Desktop

Customer types

  • Small business
  • Medium business
  • Enterprise

Support Types

  • Phone
  • Online

Segment Integrations

The following Segment integrations are currently offered by the vendor:

  • Freshdesk
  • ActiveCampaign
  • Auto Send
  • Freshsales
  • Drift
  • Drip
  • Branch Metrics
  • Converto
  • Adjust
  • Elevio
  • Amazon S3
  • MailJet
  • Bronto
  • Adwords
  • Mode
  • nugSnag
  • Eloqua
  • AdRoll
  • Gauges
  • Calq
  • Alexa
  • Bing Ads
  • Aboardly
  • GoSquared
  • Hello Bar
  • Google Analytics
  • Heap
  • Olark
  • ComScore
  • MailChimp
  • Castle
  • Marketo
  • Mixpanel


Customer Support


Pricing Plans

Segment pricing is available in the following plans:

Free trial
$10/1000 MTUs
Contact vendor