Salesforce Audience Studio Review
- What is Salesforce Audience Studio
- Product Quality Score
- Main Features
- List of Benefits
- Technical Specifications
- Available Integrations
- Customer Support
- Pricing Plans
- Other Popular Software Reviews
What is Salesforce Audience Studio?Formerly known as Krux, then Salesforce DMP, Audience Studio helps you capture and organize your data in a unified platform. Salesforce Audience Studio, you can merge your data from any source. A complete view of target consumers allows you to give them a more personalized experience. One-on-one personalization helps you develop a better relationship with your audience. You can also use the software to manage consent from your customers to maintain trust between each other. This also helps you define your data tracking policies and cater to trends from different regions and demographics. With the data footprint that you have collected from your audience, Salesforce Audience Studio can generate graphs that you can analyze to improve your marketing campaign strategies. Salesforce also has artificial intelligence that the vendor calls "Salesforce Einstein” that gets smarter the more you use it. Salesforce Einstein has smart data discovery, machine learning, and predictive analytics. Salesforce Audience Studio is ideal for businesses of any size. It is simple to use, yet packed with deep features. The software’s features are customizable, so you have the ultimate decision to decide which features your company needs.
Product Quality Score
Salesforce Audience Studio features
Main features of Salesforce Audience Studio are:
- Consumer Data Profiles
- Audience Segmentation
- Target Leads and Prospects
- 1-on-1 Personalization
- Consent Management
- Artificial Intelligence
- Machine Learning
- Data Algorithms
Salesforce Audience Studio Benefits
The main benefits of Salesforce Audience Studio are consumer data profiles, audience segmentation, consent management, and Salesforce Einstein. Here are more details on Salesforce Audience Studio’s benefits:
Consumer Data Profiles
Salesforce Audience Studio can collect your data and organize them into a unified platform. It also generates graphs that help you analyze your consumers’ data footprint across all sites. You can use this analysis to enhance your marketing campaign strategies.
Salesforce Audience Studio’s built-in AI helps you segment your audience faster and more accurately. You can track their product usage based on demographics, psychographics, and media use and then base off your market strategies and ads on the information you found.
Asking for consent to track cookies and usage data promotes transparency and makes your customers trust you more. You can use Salesforce Audience Studio to manage consent across multiple sites and markets in different regions of the world. The consent management feature helps you define and manage your data and tracking policies to match trends and audiences. This also helps you identify more prospects.
The software is powered by an innovative machine-learning artificial intelligence that gets smarter the more you use it. It will get to know how you work through smart data discovery. Salesforce’ AI also has predictive analytics which can help you improve your productivity. Dubbed as the “Salesforce Einstein”, this is Salesforce’s entry into the software AI category in addition to Apple’s Siri, Google’s Google Assistant, Microsoft’s Cortana, and Amazon’s Alexa. Meanwhile, different tools are equipped with different capabilities, hence, it’s essential to compare business intelligence software reviews and guides as well.
- Small business
- Medium business
Salesforce Audience Studio Integrations
The following Salesforce Audience Studio integrations are currently offered by the vendor:
- DoubleClick Bid Manager
- Salesforce Service Cloud
- Salesforce Marketing Cloud
- Salesforce Commerce Cloud
- Salesforce Sales Cloud
Salesforce Audience Studio pricing is available in the following plans: