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Qualtrics Research Core Review

Qualtrics Research Core OUR SCORE 94%
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our score 94%
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  1. What is Qualtrics Research Core
  2. Product Quality Score
  3. Main Features
  4. List of Benefits
  5. Technical Specifications
  6. Available Integrations
  7. Customer Support
  8. Pricing Plans
  9. Other Popular Software Reviews

What is Qualtrics Research Core?

Qualtrics Research Core is an enterprise market research platform that helps users make better business decisions. This software solution is used by more than 8,500 brands and over a hundred schools around the world. The platform is a pioneer in using AI for analysis of survey data to predict market trends. With its Qualtrics IQ, a set of advanced intelligent features, together with machine learning and artificial intelligence, it aims to make sophisticated research a lot simpler. Any type of qualitative research can be handled by Qualtrics Research Core. Customer insights, strategy planning, and R&D to name a few. Making surveys can be done without the need for any coding thanks to its drag-and-drop interface. Users can choose from more than a hundred pre-made templates and question types, which were prepared by survey scientists with Ph.D. Qualtrics Research Core users are supported by highly skilled professionals who can easily be reached through phone, chat or email and are available 24/7. The users also have the option to utilize in-house implementation or they can opt to partner with industry-specific companies like Kantar and Walker.

Product Quality Score

Ease of use
Customer support
Value for money

Qualtrics Research Core features

Main features of Qualtrics Research Core are:

  • Statistical Analysis
  • Data Management
  • Concept Testing
  • Shopper Research
  • Stats, Text, and Driver IQ
  • Compensation Management
  • User Experience Monitoring
  • Advertising and Message Testing
  • Segmentation and Targeting
  • Perception and Awareness Research
  • Competitive Benchmarking
  • Naming and Concept Testing
  • Multi-Channel Survey Management

Qualtrics Research Core Benefits


The main benefits of Qualtrics Research Core are its simplified market research, actionable insights, and reliability. The following are the benefits to be had when you utilize Qualtrics Research Core:

Simplified Market Research

Market research is never easy for beginners or even for expert analysts but Qualtrics Research Core makes it simpler. The platform’s Stats IQ can identify trends, decipher data and then produce predictive models without the user having to fiddle with SPSS or Excel. This will provide the users with the strongest statistical relationships, translated in layman’s terms so that the information can be put to use immediately.

Qualtrics Research Core has a team of dedicated project managers that will guide users in running their project from the start to finish. This eliminates the need of users to worry when they encounter issues with their research and it also helps ensure the success of academic research or business project being undertaken.

Actionable Insights

The platform has a feature called Text IQ which is equipped with AI and natural language processing that could analyze open texts to look for actionable insights that often go unnoticed when being looked at face value. After that, the tool will suggest relevant topics and will also assign sentiment scores to each text comment.

Optimized Marketing Campaigns

Qualtrics Research Core ensures the effectivity of the company’s marketing strategy by removing the guesswork from planning by using its Driver IQ feature. It gives real-time data to enhance customer experience and then automatically relate the information so that the key drivers of the business will be prioritized. To help optimize the marketing campaigns, the tool can predict business actions that will give the most positive impact to the business.

Reliable Storage of Customer Information

Qualtrics Research Core can also be used to store information for future reference. Its IQ directory function provides the users with a live and organized repository of the audience’s preferences, beliefs, and emotions which will then be stored so that the data can be used in the future for academic research, business planning, and more.

Technical Specifications

Devices Supported

  • Web-based
  • iOS
  • Android
  • Desktop

Customer types

  • Small business
  • Medium business
  • Enterprise

Support Types

  • Phone
  • Online

Qualtrics Research Core Integrations

The following Qualtrics Research Core integrations are currently offered by the vendor:

  • Salesforce
  • Tableau
  • Marketo
  • Workday
  • Slack
  • Adobe Analytics


Customer Support


Pricing Plans

Qualtrics Research Core pricing is available in the following plans:

Free trial
Contact vendor
Free Account