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Purple Review

Purple OUR SCORE 80%
starting price By quote
our score 80%
free trial
  1. What is Purple
  2. Product Quality Score
  3. Main Features
  4. List of Benefits
  5. Technical Specifications
  6. Available Integrations
  7. Customer Support
  8. Pricing Plans
  9. Other Popular Software Reviews

What is Purple ?

Purple is a cloud-based and user-friendly system built to help businesses promote their services, products, and brand through having valuable and smart analytics for physical spaces. It is ideal for retail, stadiums, hospitality and dining, shopping malls, etc. With this platform, users are utilizing WiFi to better understand the individuals who move in and around their premises. The system can retrieve all essential and relevant information from several different sources and offer its users with tools needed to evaluate indicators like bounce rates and foot traffic of their physical space. Furthermore, the system can provide you with actionable insights and real-time information which you can use to market your services and products to those who are in your venue. It can help you target your audience with marketing content that delivers results via customizable splash pages, SMS, or email.

Product Quality Score

Ease of use
Customer support
Value for money

Purple features

Main features of Purple are:

  • Custom dashboard reports
  • View venues
  • Image links and campaigns
  • Bandwidth management and billing
  • Visitor and devices profiles
  • Generate Likes, Follows and Connects
  • Export full data as CSV file format
  • Custom SSID
  • Video embed
  • Sent via Email and SMS
  • Reports overview
  • Brandable offline splash pages
  • Add funds
  • Brandable online splash pages
  • Social interests
  • Dashboard reports
  • Venue management
  • Ability to send communications
  • Network reports
  • Visitor reports
  • Create users and assign privileges

Purple Benefits


The main benefits of Purple are its capability to help users understand their customers and visitors better, valuable WiFi solutions, marketing tools, and location capabilities. Here are more details:

Understand your Customers and Visitors Better

Aside from providing organizations and businesses with smart analytics for their own physical spaces, Purple also offers its users with valuable information that can help them understand their visitors and customers better. Users can also derive highly actionable insights from the data acquired using the system and use them to improve their marketing efforts and boost business profitability.

Purple WiFi Solutions

Purple’s WiFi Solutions permits its users to give secure and legal WiFi access to their customers so they can have a branded and controlled browsing journey.

Marketing Tools

Purple also comes with solutions that can help users market their services, products, and the brand itself. It has a portal that offers users a comprehensive tool to track their visitors and actively promote their brand. Another notable feature is the splash (login) pages which can be customized to display a specific advertising material or product. The platform also lets you send targeted SMS and emails that contain your marketing content.

Location Capabilities

Purple offers location capabilities that will greatly benefit physical spaces such as malls, retail stores, and stadiums. With this feature, users will be able to know how the customers and visitors move around their premises and determine which areas they stay the longest and which they don’t visit. It makes bottlenecks, entry and exit points, as well as queue lengths visible. Additionally, the platform gives you access to the historical data to help you analyze trends and behavior patterns.

Technical Specifications

Devices Supported

  • Web-based
  • iOS
  • Android
  • Desktop

Customer types

  • Small business
  • Medium business
  • Enterprise

Support Types

  • Phone
  • Online

Purple Integrations

The following Purple integrations are currently offered by the vendor:

  • Cisco
  • Xirrus
  • Ruckus
  • Aruba
  • Cisco Meraki
  • HP

Customer Support


Pricing Plans

Purple pricing is available in the following plans:

Free trial
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