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Pardot Review

Pardot OUR SCORE 90%
starting price $1,250
our score 90%
free trial
  1. What is Pardot
  2. Product Quality Score
  3. Main Features
  4. List of Benefits
  5. Technical Specifications
  6. Available Integrations
  7. Customer Support
  8. Pricing Plans
  9. Other Popular Software Reviews

What is Pardot?

Pardot is a software created by Salesforce to help sales and marketing teams improve efficiency and increase company revenue through online marketing campaigns that have been set up, deployed, and handled with the software. This business-to-business (B2B) lead management and marketing automation software offers marketers a full suite of tools to work with. The tools this cloud-hosted solution provides empowers sales teams to close more deals and helps marketers generate more pipeline and create connections that are meaningful. Pardot users get a return on their marketing investment, as the tool allows them to find leads and quickly move them through the pipeline. It lets them create personalized and dynamic campaigns that catch buyers’ attention. Programs that are smart and data-driven can be built with Pardot’s marketing automation capabilities and features, which include email marketing, lead generation and management, ROI reporting, and sales alignment. These programs can then be used to come up with fresh leads and boost the sales cycle, test and visualize program touch points and assets, as well as generate reports and metrics to improve the performance of a campaign. Marketing and sales teams will also have tools that will help them see areas that can be improved, find out how effective their campaigns are, as well as look at successful campaigns and see the factors and sources that have made them successful. These tools include an AI-powered account-based marketing solution, advanced business-to-business marketing analytics, and Engage, which is Salesforce’s marketing automation for sales. With Pardot, users enjoy mobile apps, user-friendly tools, multiple integrations, data security that is at an enterprise level, as well as full automation. Interested users can pick from three packages that best fit their requirements for marketing automation.

Product Quality Score

Ease of use
Customer support
Value for money

Pardot features

Main features of Pardot are:

  • Lead management
  • Lead generation
  • Personalized messaging
  • Optimized sending
  • B2B marketing analytics
  • Customizable dashboards
  • Multi-task attribution dashboard
  • Activity tracking
  • CRM integration
  • ROI reporting
  • Lifecycle reporting
  • Email marketing
  • Email builder
  • Automated engagements
  • Analytics mobile app
  • Social media marketing
  • Sales alignment
  • Engage campaigns
  • Real time alerts
  • Custom views
  • Shareable insights
  • Third party data connection
  • Landing page builder
  • Smart forms
  • Organic and paid search
  • Social posting & profiling

Pardot Benefits


The benefits of Pardot are its ability to build data-driven campaigns, its ability to simplify the lead generation and get smarter lead generation, and its advanced marketing analytics.

With Pardot, marketers have access to Salesforce CRM data, whose insights can help them build smart and targeted campaigns that engage customers. This, in turn, results in new lead generation and a quicker sales cycle.

Marketers can come up with tailored customer experiences with the software’s robust and adaptable builder. The software makes it easy to build campaigns that are multifaceted and dynamic and successfully turns CRM sales data into materials for a campaign.

If a campaign ends up being unsuccessful, Pardot has the reporting and analytics tools that will dissect and analyze it so marketing teams can better understand what went wrong. Success metrics and KPIs can be utilized to measure campaign health so there is no need to switch back and forth between reports and more time can be spent fine-tuning campaigns.

Program assets and touch points can also be tested and visually mapped out so for users have a better understanding of the experience of the customer. Knowing what the customer will encounter allows teams to find and fix any flaws in campaign logic to give the campaign a better chance of succeeding once it is launched.

Lead management is streamlined and lead generation is made smarter by Pardot’s automation and segmentation features. They allow users to reach their intended audience at the right time, increasing both engagement and sales. Emails can be sent automatically based on triggers that include interactions, time, and other parameters that users can set. The database can even be utilized to re-engage with dormant leads.

Pardot’s segmentation tools let users identify leads, find out interested customers by scoring prospect interactions, and also discover the right customers to engage by objective grading. The data gathered can be used to craft relevant messages, engaging content, and targeted offers, all to make the customer’s experience more tailored and personalized. Automation takes care of repetitive tasks and even lead assignment. Dynamic or one time lists can be created for better targeting, and an easy visual builder allows users to build multi-part and complex rules.

Marketers will also appreciate the advanced marketing analytics feature that Pardot provides. Sales and marketing efforts can be maximized as Pardot lets teams analyze their data, dive deep into their marketing performance, and ensure that any actions they make are data-driven. Since users can have sales and marketing data in one place, they have an idea of their impact on sales revenue and the return on the investment they made on the marketing campaign. Teams can easily be appraised on new insights so everyone can work with the same information and are on the same page.

Pardot dashboards are also fully customizable, so users can see both macro and micro views of their business data. Marketers can also find out which channels bring the most awareness with dashboards that come with first and last touch attribution. This also helps them close deals and perform on every buying stage. Reporting is also streamlined on a single platform since the dashboard can also work with third-party data, enabling users to have a single view.

Technical Specifications

Devices Supported

  • Web-based
  • iOS
  • Android
  • Desktop

Customer types

  • Small business
  • Medium business
  • Enterprise

Support Types

  • Phone
  • Online

Pardot Integrations

The following Pardot integrations are currently offered by the vendor:

  • Google Analytics
  • Google Ads
  • Twitter
  • Eventbrite
  • Sites
  • LinkedIn
  • UserVoice
  • Twilio
  • Wistia
  • Olark
  • Webinar Services
  • Facebook


Customer Support


Pricing Plans

Pardot pricing is available in the following plans:

Free trial