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Omnisend Review

Omnisend OUR SCORE 91%
starting price $16
our score 91%
free trial
  1. What is Omnisend
  2. Product Quality Score
  3. Main Features
  4. List of Benefits
  5. Technical Specifications
  6. Available Integrations
  7. Customer Support
  8. Pricing Plans
  9. Other Popular Software Reviews

What is Omnisend?

Omnisend is an omnichannel email marketing automation tool that helps ecommerce businesses boost their sales. With the tool, customers and potential buyers can get relevant, personalized messaging across different channels and at various stages of the customer journey. Omnisend caters to ecommerce businesses of all sizes, from multinational companies to small, home-grown shops. They serve customers from a variety of industries, from fashion retailers, pet supplies, and fast-moving consumer goods. Omnisend is mainly targeted at ecommerce marketers who want to provide a unique online shopping experience to their customers. Whether you’re targeting visitors, subscribers, shoppers, buyers, or repeat customers, Omnisend provides you with the tools you need to engage with your contacts. Turn casual visitors into buyers with various sign-up forms. You can use its segmentation tools to group customers based on activity and buyer behavior for more focused messaging. For email campaigns, the drag-and-drop Content Editor tool helps you craft stunning email messages with less time and effort. On the other hand, automation helps you set up workflows for one or multiple channels for sending tailored messages. Omnisend also has real-time and historical reporting tools that help you analyze the effectiveness of a campaign or channel. All these tools help businesses achieve their marketing goals and derive a better return on investment from their marketing automation tools.

Product Quality Score

Ease of use
Customer support
Value for money

Omnisend features

Main features of Omnisend are:

  • Multiple marketing channels
  • Product Picker
  • Product Recommender
  • Discount Content Block
  • Campaign Booster
  • Segment Suggestions
  • Segment Filters
  • Segment Rules
  • Visual Content Editor
  • Email Templates
  • Automation Editor
  • A/B Split Testing
  • Signup Forms
  • Form Reports
  • Live View
  • Comprehensive Reports

Omnisend Benefits


The main benefits of Omnisend are its unified ecommerce marketing platform, tools for creating stunning email campaigns, and its time-saving automated workflows.

Bring all your marketing tools in one umbrella. Being an omnichannel platform, Omnisend unifies all your marketing channels in a central location. This means you can reach more customers and embark on multi-channel campaigns much more efficiently. Reach customers through email, social media, SMS, or through browser-based push notifications. With Omnisend, you can eliminate switching between different apps or browsers just to get work done. On the side of customers, they also have more ways to interact with you from channels that they prefer using. 

Create engaging, visually compelling campaigns fit for your brand. With the Omnisend Content Editor, you can make engaging email campaigns and newsletters that will improve your email click-through rates. You can choose to work with blank or standard templates and populate the context blocks with your text and images. There are also pre-made themed templates that are ready to use and you can customize with your logo, marketing content, and contact details. Showcase your products in a campaign by using the Product Picker. Add interactive elements like a scratch card or gift box to drive customer engagement.

Boost sales with automated workflows. With Omnisend, you can automate multi-channel workflows based on certain triggers which will increase your revenue. You can boost buyer confidence with a welcome series or order confirmation messages. Maximize cross-sell opportunities by suggesting related or complementary products. Move the buyer closer to the sale with an abandoned cart reminder. Preset automation workflows make these tasks even easier. It’s also possible to set up your own custom workflow or change an existing workflow with the Automation Editor. 

Technical Specifications

Devices Supported

  • Web-based
  • iOS
  • Android
  • Desktop

Customer types

  • Small business
  • Medium business
  • Enterprise

Support Types

  • Phone
  • Online

Omnisend Integrations

The following Omnisend integrations are currently offered by the vendor:

Omnisend offers integrations for more than 30 apps from various categories. These include apps for ecommerce platforms, shipping and logistics, customer support, and sales conversion and optimization, to name a few. Popular integrations include:

  • Shopify
  • Shopify Plus
  • BigCommerce
  • WooCommerce
  • Volusion
  • Intercom
  • Zapier
  • ShipStation


Customer Support


Pricing Plans

Omnisend pricing is available in the following plans:

Free trial
Custom Pricing