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Mixpanel Review

Mixpanel OUR SCORE 89%
starting price $999
our score 89%
free trial
  1. What is Mixpanel
  2. Product Quality Score
  3. Main Features
  4. List of Benefits
  5. Technical Specifications
  6. Available Integrations
  7. Customer Support
  8. Pricing Plans
  9. Other Popular Software Reviews

What is Mixpanel ?

Mixpanel is an analytics platform that can be deployed for both mobile devices and the web. Mixpanel takes an unconventional analytics approach by reviewing and measuring actions taken by individuals who have entered a user’s app or system. Mixpanel was specifically made to fully unable organizations --- no matter how big or small --- to effectively monitor and analyze customer behavior. Thanks to the platform, tracking customer behavior is easier than ever for businesses, even if they’re on a limited time and budget. Mixpanel runs on Mobile Analytics that allows users to write emails as opposed to making SQL commands in their app’s data. Users can now achieve the answers they want without prior technical experience. The software’s query visualization tool makes it simple to generate emails. Mixpanel gives users the opportunity to dig deep into their data and getting them to learn further about how customers would consistently invite their friends. The Mixpanel funnel does more than just seeing the number of potential customers available. It lets users view customers who have followed up on their purchases, customers who have quit in the middle of the process, and accurately knowing where the customers left of in their follow-up. The retention reports indicate how customers value the applications of the user. Users can act on what they’ve learned from the reports and automatically send out alerts to their customers using their mobile devices. Mixpanel is an excellent resource for businesses looking to understand further their current customer base.

Product Quality Score

Ease of use
Customer support
Value for money

Mixpanel features

Main features of Mixpanel are:

  • A/B Testing
  • Retention Features
  • Versatile Data Visualization
  • iOS & Android Compatibility
  • Point and Click Analytics
  • Visual Coding
  • Customer Engagement
  • Annotations
  • Mobile Surveys
  • Autotrack
  • Bookmarks
  • Notifications

Mixpanel Benefits


The main benefits of Mixpanel are its consistent and accurate customer behavior analytics for both web and mobile applications. Specifically, here are the advantages users can expect from the system:

Easy-to-Digest Analytics

Mixpanel provides reliable data analytics and presents them in a comprehensive yet easy-to-understand manner for common users. Regardless if it’s an iOS, Android, or a web-based app, users are capable of measuring actions easily with information being presented to them.

Simple Interface

The platform offers a simple interface that lets users dig in and unearth how people react to their app. Hence, they’re given a closer view of how people utilize their app while giving users insight on they can further improve their product.

Event Tracking

Mixpanel is a software that re-defines what tracking is about. Instead of making an assessment or recording clicks and page views, the tool gauges the app of the user according to events. Mixpanel has been widely used by businesses to keep track of events, discover new trends, and generate sales funnels.

Targeted Data Collation

Compared to other analytics service platforms, Mixpanel is more targeted. Data delivered by the tool offers an unlimited number of possibilities. The platform can collate billions of insights and events which can help users improve their products according to the actions of their customers.

Technical Specifications

Devices Supported

  • Web-based
  • iOS
  • Android
  • Desktop

Customer types

  • Small business
  • Medium business
  • Enterprise

Support Types

  • Phone
  • Online

Mixpanel Integrations

The following Mixpanel integrations are currently offered by the vendor:

  • Javascript integration
  • Ionic
  • Tealium
  • LiveChat
  • Adjust
  • Optimizely
  • Gainsight
  • GitHub
  • Zapier
  • Visual Website Optimizer
  • iOS Integration


Customer Support


Pricing Plans

Mixpanel pricing is available in the following plans:

Free trial
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