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MailerLite Review

MailerLite OUR SCORE 89%
starting price Free
our score 89%
free trial
  1. What is MailerLite
  2. Product Quality Score
  3. Main Features
  4. List of Benefits
  5. Technical Specifications
  6. Available Integrations
  7. Customer Support
  8. Pricing Plans
  9. Other Popular Software Reviews

What is MailerLite ?

MailerLite is a known email marketing platform that offers users the necessary tools needed to customize email building, manage popups, create landing pages, and more. The cloud-based software helps businesses generate email marketing content via the use of HTML, videos, images, and texts. The platform is mainly aimed at small businesses since it can provide them with a powerful and versatile solution that’s user-friendly and offering compatibility with third-party marketing tools and strategies. The application boasts useful features that email marketers would want in a professional email marketing platform. MailerLite has an intuitive interface and a handy drag-and-drop editor that can help users create amazing email newsletters. Users can choose the functionalities they want and then have their content uploaded. Users won’t have to deal with complicated settings. Users can swiftly build and share their nicely designed campaigns, keep track of their results, organize subscribers and non-subscribers, and make customized landing pages and popups without any previous technical experience. MailerLite has a pre-installed HTML editor that allows users to build HTML email anytime. In addition, users can do their edits in Rich Text, create web forms, generate landing pages, make embedded forms, and set up subscription buttons. The platform offers integration to different third-party applications including Zapier, ProductDyno, WordPress, Shopify, and WooCommerce. Essentially, MailerLite is an excellent email marketing platform that concentrates on ease of use, simplicity, amazing email designs, and above-average customer support.

Product Quality Score

Ease of use
Customer support
Value for money

MailerLite features

Main features of MailerLite are:

  • Rich Text Editor
  • Integrations
  • Developer API
  • Free Newsletter Templates
  • Subscriber Management
  • A/B Testing
  • Built-in Photo Editing Feature
  • Popups
  • RSS Campaigns
  • Auto Resend
  • Landing Pages
  • Open by Location
  • Email Automation
  • Embeddable Web Forms
  • UnScubscribe Page Builder
  • Campaign Reports
  • Click Maps
  • File Manager
  • User Permissions
  • Drag-and-drop Editor
  • Custom HTML Editor

MailerLite Benefits


The main benefits of MailerLite are its ease of use, a plethora of functionalities that make email marketing a breeze, and fast setup process. Specifically, here are the advantages users can expect from the system:

Quick Set-Up

MailerLite is a user-friendly software that let users install and utilize the software almost immediately.

Cost Effective

The platform operates swiftly and efficiently. Businesses can now maximize their email marketing efforts without spending too much.

Email Customizations

MailerLite allows users to tailor their email to their liking based on the arrangement and type of content being displayed. Users can also have additional elements such as dividers, social links, image headers, images, and texts. The tool comes with a drag-and-editor that lets users control how their emails would appear to their customers.

Statistics Tracking

The email marketing solution gives users the option to track their email statistics. Users can analyze charts and figures that indicate click-through rates and open rates. This helps to leverage the information needed to assess how their email marketing campaigns are performing.

In addition, users can derive insights into their efforts, which lets them make important changes to achieve improved results and elevate engagement.


Newsletters and emails made through MailerLite are optimized for viewing in smartphones and tablets. This ensures that the pages remain consistently attractive for mobile device users. Having mobile-friendly content ensures customers can read and consume content even if they’re away from the desktop PC or laptop.

Technical Specifications

Devices Supported

  • Web-based
  • iOS
  • Android
  • Desktop

Customer types

  • Small business
  • Medium business
  • Enterprise

Support Types

  • Phone
  • Online

MailerLite Integrations

The following MailerLite integrations are currently offered by the vendor:

  • Shopify
  • Facebook
  • Akita
  • WordPress
  • Thrive
  • SumoMe
  • EasyStore
  • Gleam
  • Zendesk
  • Zotabox
  • MailMunch
  • Twitter
  • GloboMailer
  • Zapier
  • BookFunnel
  • OptinMaster
  • Landingi
  • Squarespace
  • Unbounce
  • Woocommerce


Customer Support


Pricing Plans

MailerLite pricing is available in the following plans:

Free trial
Contact vendor