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MailBluster Review

starting price $0.1
our score 84%
free trial
  1. What is MailBluster
  2. Product Quality Score
  3. Main Features
  4. List of Benefits
  5. Awards Section
  6. Technical Specifications
  7. Available Integrations
  8. Customer Support
  9. Pricing Plans
  10. Other Popular Software Reviews

What is MailBluster?

MailBluster is an email marketing software that enables you to reach your target audience, test campaigns, and and optimize marketing strategies. It provides a drag-and-drop email composer that helps you create engaging, informative, and professional emails. It also allows you to add custom fields and attachments to your emails. MailBluster helps in subscriber management. You can add, delete, and unsubscribe users in bulk to increase your efficiency and productivity. MailBluster also provides bounce and complaint handling to help optimize your email lists. MailBluster allows you to implement list segmentation, which can further help you tailor your emails to your users based on what messages they opened. It provides API integration so that you can connect the platform with your other marketing systems.

Product Quality Score

Ease of use
Customer support
Value for money

MailBluster features

Main features of MailBluster are:

  • List Segmentation
  • A/B Testing
  • Timewarp Delivery
  • Tracking and Reporting
  • Email Composer
  • Personalization Tags
  • List Imports
  • User Management
  • Custom Fields
  • Attachments
  • API Integrations

MailBluster Benefits


The main benefits of MailBluster are targeting tools, email composer, and tracking and reporting.

Targeting Tools

MailBluster helps you reach your target audience through its targeting tools. It allows you to create different variations of your email marketing campaigns and evaluate the efficacy of each through A/B testing. This tool bases the results on email opens, clicks, and conversions. Additionally, MailBluster offers list segmentation, which allows you to target and re-target subscribers according to their activities. You can also use the timewarp delivery tool to ensure that you’re delivering your emails in accordance with your subscribers’ timezone.

Email Composer

MailBluster provides a drag-and-drop email composer. You can add action buttons, link social media accounts, and attach files and media to your emails. You can also customize the font, margins, and coloring, among others. MailBluster enables you to preview your emails and ensure their quality on both desktop and mobile. It uses Amazon SES to send your emails, which ensures high deliverability.

Tracking and Reporting

MailBluster employs Amazon SNS to track the delivery and activity of your emails. It collects data like opens and clicks, which is then converted into actionable analytics that you can use to optimize your lists and your email marketing strategies. MailBluster also visualizes eCommerce conversions, bounces, and complaints through charts.

Awards Section

Great User Experience Award
Rising Star 2020 Award
In our MailBluster reviews the software has been distinguished with our:
- Great User Experience Award
- Rising Star Award

Technical Specifications

Devices Supported

  • Web-based
  • iOS
  • Android
  • Desktop

Customer types

  • Small business
  • Medium business
  • Enterprise

Support Types

  • Phone
  • Online

MailBluster Integrations

The following MailBluster integrations are currently offered by the vendor:

  • API


Customer Support


Pricing Plans

MailBluster pricing is available in the following plans:

Free trial
Unlimited Sending
$0.1/1,000 sent emails