- What is Latana
- Product Quality Score
- Main Features
- List of Benefits
- Awards Section
- Technical Specifications
- Available Integrations
- Customer Support
- Pricing Plans
- Other Popular Software Reviews
What is Latana?Latana is an AI-powered brand tracking tool that uses data science to aid brand managers and marketers in the decision-making process, monitoring brand performance and campaign influence on target audiences and status among competitors. It is a cloud-based tool built with features essential for brand establishment and engagement. You can see how your brand is performing against key competitors in the area. It also provides you a comparison graph and a campaign tracker to monitor your campaign's impact over time. Latana makes it convenient for organizations to analyze customer characteristics and preferences through utilizing Multilevel Regression and Poststratification (MRP) statistical techniques, custom questions, and key performance indicators. By using this marketing software, you can see the audiences reached by your advertisements. It lets businesses reach over 100 countries globally by using mobile-friendly surveys for respondents or brand audiences.
Product Quality Score
Main features of Latana are:
- Comparison Graph
- Brand Performance Analysis
- Ad Awareness Tracker
- Campaign Status Tracker
- Characteristic Heat Map
- Researcher Support and Consultant
- Account Management
- Raw Data Full Access
- Audience Segment Builder
The main benefits of Latana are improving campaign reach, audience segmentation and connection, mobile-optimized data, and measuring brand performance among competitors.
Improving Campaign Reach and Effectiveness
Making a marketing campaign is costly most of the time. Therefore, it is essential for your launched campaign to perform its primary purpose – to increase the number of reaches, leads and convert them into sales. Using a brand tracking tool, you will ensure that the after-sales will outweigh the cost of deploying a campaign.
Audience Segmentation and Connection
Recognizing your target market and forging a strong connection with them is vital in maintaining your brand perception and presence. Some businesses have a specific target market, and others have various target markets to focus on. Latana helps build target audience segments for you to cater to them separately according to their needs and wants. Segmenting your target market will aid in establishing your brand relevance to them.
Measures Brand Performance Against Competitors
Focusing your lens on internal business concerns is vital, yet you must not turn a blind eye to the external aspect. Competitors can pose threats to your brand; however, competition can be at your advantage if handled well. Brand tracking software gives you reports about your company’s health status when compared against your key competitors. Moreover, it provides tactics, strategies, and solutions for you to rank up and ace the competition in terms of advertising, differentiation, brand awareness, and others.
Latana gathers data through mobile surveys for the convenience of both the organization and its respondents. Through this, the gathering of data will come in handy and fast since it is just one tap away. Lantana uses algorithms that detect which respondents are giving high-quality, relevant answers to your business’s growth.
- Great User Experience Award
- Small business
- Medium business
The following Latana integrations are currently offered by the vendor:
- Dalia Research
Latana pricing is available in the following plans: