HumCommerce Review
OUR SCORE 82%
- What is HumCommerce
- Product Quality Score
- Main Features
- List of Benefits
- Awards Section
- Technical Specifications
- Available Integrations
- Customer Support
- Pricing Plans
- Other Popular Software Reviews
What is HumCommerce?
HumCommerce is an analytics and conversion rate optimization (CRO) tool designed to help you analyze the behavior of your website visitors. It is ideal for businesses of any size belonging to the e-commerce industry. The software analyzes visitor behavior by creating heat maps of your visitor’s mouse movements. You can track user activity and see their location as well as what device, operating system, and browser they are using. To help you gain better insights into your customers, you can also review user activity using the screen recording feature. HumCommerce also has a funnel view to which pages your visitors often visit and identify where they are dropping off. This helps you make changes to your site in order to convert your visitors into buyers.Product Quality Score
HumCommerce features
Main features of HumCommerce are:
- User Activity Tracking
- Real-Time Visitor Logs
- Screen Activity Recording
- Heat Maps
- Conversion Funnel
- A/B Testing
- Search Insights
- Marketing Reports
HumCommerce Benefits
The main benefits of HumCommerce are visitor tracking, screen recordings and heat maps, and A/B testing. Here are more details on the software’s benefits:
Visitor Tracking
HumCommerce lets you see how users interact with your website. You can also view visitor profiles such as what browser they are using, what location they are from, what device they are using, and what operating system their device runs on. You can see their number of visits per month, and the number of actions they did per visit. You will also be able to know the search keywords, link clicks, and other traffic sources that lead users to your site.
Screen Recordings and Heat Maps
HumCommerce also has screen recording capabilities. You can use the recordings to review your visitor’s online path starting from when they entered the site and ending with them exiting it. This helps you analyze the visitor’s journey and figure out what made them exit the page. The software also utilizes heat maps in which you can see your visitor’s mouse movements such as scrolling, what links they clicked, and what areas they hovered on.
A/B Testing
When you find out what parts of your website gain traffic and which areas need improvement, HumCommerce lets you test the redesigns or new additions with the software’s A/B Testing (also known as split testing) functionality. With real-time visitor logs, you will also find out which variant customers like more. This is an important feature to help you increase conversion rates. Once you have made the improvements, more users will be attracted to your site and you can guide them to take desired actions such as finishing the checkout process or subscribing to your email list.
Awards Section
- Great User Experience Award
- Rising Star of 2019 Award
Technical Specifications
Devices Supported
- Web-based
- iOS
- Android
- Desktop
Customer types
- Small business
- Medium business
- Enterprise
Support Types
- Phone
- Online
HumCommerce Integrations
The following HumCommerce integrations are currently offered by the vendor:
- Magento
- Opencart
- PrestaShop
- XCart
- WooCommerce
- osCommerce
- WordPress
Video
Customer Support
Pricing Plans
HumCommerce pricing is available in the following plans:
