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Hotjar Review

Hotjar OUR SCORE 94%
starting price $29
our score 94%
free trial
  1. What is Hotjar
  2. Product Quality Score
  3. Main Features
  4. List of Benefits
  5. Awards Section
  6. Technical Specifications
  7. Available Integrations
  8. Customer Support
  9. Pricing Plans
  10. Other Popular Software Reviews

What is Hotjar?

Hotjar is a platform for gathering feedback and analyzing user behavior on your website. It offers two solutions to do so. One is Analysis tools consist of Heatmaps, Visitor Recording, Form Analytics and Conversion Funnels for observing and measuring your user behavior. The other is Feedback tools which include solutions such as Incoming Feedback, Surveys, Polls and Test User Recruitment built to give voice to your users and help you listen to what they want to say. In our Hotjar review you'll see that this solution specializes in quickly visualizing how you unravel insights based on how people are using your site. You’ll see which pages and sections in those pages they interact the most and determine factors that made them leave your site. The software is easy to install, available in more than 40 languages, and accessible on any device. On top of its highly scalable solutions with pricing catered to different types of users, the software can deliver great value to businesses in increasing their traffic and making sure each site interaction is relevant.

Product Quality Score

Ease of use
Customer support
Value for money

Hotjar features

Main features of Hotjar are:

  • Multiple question types
  • One script implementation
  • CSV or XLSX format for exported responses
  • Time- or event-based questions
  • Sentiment monitoring
  • Customizable widgets
  • Replay visitor sessions
  • Submission stats
  • Recording filtering
  • Behavior logic
  • Cross-device surveys
  • Heatmaps and Recordings sharing
  • IPs blocking
  • Incident reports
  • Instant visual feedback
  • Multi-device support (desktop, smartphone, tablet)
  • User testing recruitment
  • Feedback polls
  • Support for over 40 languages
  • Site drop-offs view
  • User behavior visualization
  • Heatmaps
  • User actions view
  • Survey editor
  • Form analysis
  • Surveys
  • Sites and organization settings
  • Form and field engagement visualization
  • NPS (Net Promoter Score)
  • Visitor targeting
  • One-on-one testing
  • Conversion funnels
  • Billing
  • Visitor recordings
  • Tracking code

Hotjar Benefits


The main benefits of Hotjar is it helps sites having any amount of traffic – whether it’s for personal use or for large businesses. These are the major benefits you’ll gain from this software:

Gathering user feedback

Browsing Hotjar reviews shows us that the platform has robust features in helping you collect feedback from users. Visitors can directly tell you their thoughts based on question types that you configured. You can also create surveys for users to offer feedback in more detail. Instant feedback is also available for your visitors to quickly leave their opinions about your site from a customized widget.

Examining user behavior

Seeing how your visitors interact with your site uncovers vital information on how you can improve the user experience. The recording features let you see what visitors are actually seeing to help you identify any site issues. Heat maps will show what your users do and what they’re interested about in your site. You can also improve your conversion funnels and forms using from discovering which areas you need to enhance and fix.

Catering to specific needs

Another thing we noted on checking Hotjar reviews, you don’t have to worry about paying for a good-for-all plan that doesn’t suit your needs. Instead, it has plans for different users: individuals, businesses, and agencies. This ensures you will pay for the features you need. Personal users with low traffic can even avail of a forever free plan with unlimited users. Meanwhile, businesses will pay based on the number of their daily pageviews. Meanwhile, agency plans offer a single account suitable for multiple client sites.

For details on Hotjar pricing check our pricing section below or visit vendor’s official website.

Awards Section

Great User Experience Award
Rising Star 2018 Award
In our Hotjar reviews the software has been distinguished with our:
- Great User Experience Award
- Rising Star of 2018 Award

Technical Specifications

Devices Supported

  • Web-based
  • iOS
  • Android
  • Desktop

Customer types

  • Small business
  • Medium business
  • Enterprise

Support Types

  • Phone
  • Online

Hotjar Integrations

The following Hotjar integrations are currently offered by the vendor:

  • Segment
  • Omniconvert
  • WordPress
  • HubSpot
  • Shopify
  • Unbounce
  • Magento
  • Hubspot
  • Drupal
  • LightCMS
  • Google Tag Manager
  • Weebly
  • Optimizely
  • Joomla
  • PrestaShop
  • Squarespace
  • Instapage


Customer Support


Pricing Plans

Hotjar pricing is available in the following plans:

Free trial
BASIC (Personal)
PLUS (Personal)
Starts at $89/month
By quote