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Google Marketing Platform Review

Google Marketing Platform OUR SCORE 84%
starting price Free
our score 84%
free trial
  1. What is Google Marketing Platform
  2. Product Quality Score
  3. Main Features
  4. List of Benefits
  5. Technical Specifications
  6. Available Integrations
  7. Customer Support
  8. Pricing Plans
  9. Other Popular Software Reviews

What is Google Marketing Platform?

Google Marketing Platform is a marketing software for businesses of every size. It helps you analyze your business’ performance based on the number of visitors and users that became clients. Moreover, it focuses your attention on visitors that have a high likelihood of becoming a client. The platform also tracks your visitors’ time on site. This way, you can pinpoint site users who are genuinely interested in your products or services. Google Marketing Platform also lets you review keywords that are beneficial for your website. Aside from keywords, it also tracks referral sources, which can help you determine how your visitors discovered your website. This process can aid you in improving your advertising strategies. This platform also traces users’ interaction, such as site searches. Lastly, Google’s integrations provide a seamless connection to your website’s needs.

Product Quality Score

Ease of use
Customer support
Value for money

Google Marketing Platform features

Main features of Google Marketing Platform are:

  • Conversion Tracking
  • Keyword Tracking
  • Referral Source Tracking
  • Site Search Tracking
  • Time on Site Tracking
  • User Interaction Tracking

Google Marketing Platform Benefits


The main benefits of Google Marketing Platform are successful marketing campaigns, user-friendly interface, and automated business insights.

Successful marketing campaigns

Google Marketing Platform is a marketing software that enables you to track your website’s visitors. This process includes reviewing their online actions. In some cases, the software can even track your users’ offline behaviors through applications. This way, you can create targeted campaigns for potential clients.

The platform allows you to communicate with the right customers. In effect, you will spend your company’s resources on clients that have high-revenue potential. The result is a personalized campaign for a visitor that will avail of your products or services.

User-friendly interface

Google Marketing Platform features an interface for beginner marketers and experts alike. The intuitive dashboard presents the information you need to know about your website’s visitors. It even provides you with charts, graphs, and tables for visual representations. Lastly, you can easily use the search bar for a hassle-free data review.

Automated business insights

This software gives you an intelligent report on your website’s performance. With the use of Google Marketing Platform’s tools, you can view the total number of your visitors, their locations, and their demographics. This categorization helps you in creating accurate and creative strategies for potential customers.

Technical Specifications

Devices Supported

  • Web-based
  • iOS
  • Android
  • Desktop

Customer types

  • Small business
  • Medium business
  • Enterprise

Support Types

  • Phone
  • Online

Google Marketing Platform Integrations

The following Google Marketing Platform integrations are currently offered by the vendor:

  • Google Ads
  • Google Analytics
  • Google Analytics 360
  • Google Optimize
  • Google Surveys
  • Google Surveys 360
  • Google BigQuery
  • Google Cloud


Customer Support


Pricing Plans

Google Marketing Platform pricing is available in the following plans:

Free trial
Quote-based Plan
Contact vendor