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Exponea Review

Exponea OUR SCORE 89%
starting price By quote
our score 89%
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  1. What is Exponea
  2. Product Quality Score
  3. Main Features
  4. List of Benefits
  5. Technical Specifications
  6. Available Integrations
  7. Customer Support
  8. Pricing Plans
  9. Other Popular Software Reviews

What is Exponea?

Marketers looking for a solution that allows them to deliver quick results and directly execute their plans might find that Exponea is the tool they need. This marketing solution is cloud-hosted and improves customer experience with the blending of engagement and analytics automation. Accurate predictions and customer analyses can also be accomplished with this solution. The tools that come with the application are such that no IT teams are needed for the design and planning of remarkable campaigns. The interface is sleek, user-friendly, and with no steep learning curve from marketers to contend with. Custom funnels, CRM, automated sales funnel operations, revenue analyses, and web layers are just some of the features that come with the solution. Detailed customer information and artificial intelligence are both utilized by Exponea to distinguish itself from other marketing automation systems that are more traditional. Personalized recommendations and marketing efforts can be maximized, and customers can be targeted on multiple platforms. Customers can be understood and priorities responded to in real time, thanks to the features Exponea comes with. A mobile version of the system has also been introduced. It is responsive and fully-functional and allows users to address tasks even while on the go. Marketing activities can also be better executed with the advanced features added, such as Geo analysis, discounts and vouchers, new action nodes, tag management, permissions and roles management, and asset management. Prices for Exponea can also be tailored to the needs that businesses need to be fulfilled.

Product Quality Score

Ease of use
Customer support
Value for money

Exponea features

Main features of Exponea are:

  • Attribution Models
  • Tailor-made Reports & Analyses
  • Integration with Google
  • Integration with Facebook Ads
  • Google BigQuery integration
  • Funnels
  • Behavior Predictions
  • Mobile version
  • Roles & permission management
  • Vouchers/Discounts
  • Drag-and-Drop Campaign Editor
  • Event Campaign Triggers
  • Time-scheduled Campaign Triggers
  • A/B Testing
  • Customizable Email Templates
  • Custom Metrics & Expressions
  • Personalized & Running Aggregates
  • Well-Arranged Dashboards
  • Jinja Template Engine Support
  • Cross-Channel Campaign Management
  • Customer Retention
  • SQL Reporter
  • Precise Segmentation
  • Rich API for Third-Party Integrations
  • Data Import Wizard
  • WYSIWYG Email Editor
  • Web Layers with A/B Testing
  • Recommendations
  • Advanced email campaigns
  • BlinkBytes Real-Time Data Storage
  • Hadoop Permanent Storage
  • CRM
  • Customer Behavior History
  • New action nodes in scenarios
  • Asset manager & tag manager
  • Geo Analyses

Exponea Benefits


The main benefits of Exponea are its detailed customer analyses, its Scenario Designer, and its maintenance team.

Exponea has a user-friendly Dashboard that serves as the central location where users can look at critical metrics and indicators. It is also where Customer Profiles can be added and edited. Marketers can use this to improve the delivery time of results by taking advantage of analytics and behavior history.

A number of features are present in Exponea that will help businesses get better than expected results, such as SQL Reporters, Attribution Models, Custom Metrics, as well as Running and Personalized Aggregates. Customer analyses that are full of detail can be leveraged using this marketing cloud that is fully integrated.

Marketers can predict customer actions through the intricate behavior profiles that Exponea allows them to craft for each customer. Aside from that, Exponea’s full mobile optimization means that marketers and customers can use any device or operating system they want.

Creative marketers can also push effective campaigns even with tech support or IT department. Marketers can also exert full control over marketing efforts with the robust Scenario Designer. The Scenario Designer also includes features like Jinja template engine support, drag-and-drop campaign editors, A/B testing, premade templates, and WYSIWYG email editors.

New scenario action nodes, asset, and tag management features, personalized and advanced email campaigns, as well as Geo analysis, have all been enabled by the maintenance team of Exponea. The Android and the iOS mobile version is fully-responsive, and both the project and account levels have an intricate suite of permissions and roles that make sure that the data is secured and uncompromised.

Custom webhooks and integration features allow for connectivity with a third party or the backend. Varying storage options, ranging from on-premise, cloud, or private, are all made possible by the real-time IMF DB and MapR Converged Data Platform that makes up the foundation of the software. Google Ads, Google BigQuery, and Facebook also integrate with Exponea.

Exponea’s comprehensive toolkit also makes its user’s web experience more personalized, which in turn enables companies to enhance customer satisfaction, increase their sales funnels, improve conversion rates, identify new market segments, and increase retention.

Cloud modules in Exponea have full operational and data integration, and a combination of engagement automation and real-time analytics make it possible for Exponea users to provide their clients with actionable results in a speedy manner. Execution, analytics, and data collection are also seamlessly integrated with each other.

Compared to systems that are built with SQL commands, Exponea produces business reports quicker and more accurately. This also results in a quicker rollout of each data collection and campaign iteration. Exponea also lets IT departments to go back to their role as operational support.

Technical Specifications

Devices Supported

  • Web-based
  • iOS
  • Android
  • Desktop

Customer types

  • Small business
  • Medium business
  • Enterprise

Support Types

  • Phone
  • Online

Exponea Integrations

The following Exponea integrations are currently offered by the vendor:

  • Google BigQuery
  • API
  • SMS gateway
  • analysis API
  • campaigns API
  • Email gateway
  • Amazon Alexa
  • Facebook Messenger Chatbot API
  • SQL data sources: (postgreSQL, oracle, mysql)


Customer Support


Pricing Plans

Exponea pricing is available in the following plans:

Free trial
Quote-based plan
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