Discover the leading SaaS software comparison site

Each month we help +100k companies to find efficient online tools

ExactTarget Review

ExactTarget OUR SCORE 77%
starting price By quote
our score 77%
free trial
  1. What is ExactTarget
  2. Product Quality Score
  3. Main Features
  4. List of Benefits
  5. Technical Specifications
  6. Available Integrations
  7. Customer Support
  8. Pricing Plans
  9. Other Popular Software Reviews

What is ExactTarget ?

ExactTarget is a powerful digital marketing platform that aids businesses in creating and managing their customer journeys and in connecting with clients or consumers better by enhancing brand relationships across multiple channels. Every customer interaction can be turned into an opportunity to build personalized, cross-channel customer journeys, which greatly enhance brand experience. The platform provides marketing automation to businesses as well as analytics software for mobile, email, online and social marketing. Consulting and implementation services are available, too. It brings together the highest quality products in digital marketing and offers them in a hosted platform with an online subscription model.

Product Quality Score

Ease of use
Customer support
Value for money

ExactTarget features

Main features of ExactTarget are:

  • Automation solutions
  • Deliverability tools
  • A/B and random-split testing
  • Lead capture
  • Single platform
  • 1:1 content personalization
  • MMS and SMS
  • Advanced content management
  • Drag-and-drop segmentation
  • Email marketing
  • Roles and permissions
  • Real-time tracking and reporting
  • Pre-built templates and themes
  • Product recommendation engine
  • Intuitive interface
  • CRM
  • Cross-channel integration
  • Mobile app
  • Predictive analytics
  • API support
  • Guided selling tools

ExactTarget Benefits


The main benefits of ExactTarget are its robust digital marketing solution, comprehensive marketing automation, relevant customer information consolidation. These are the ExactTarget benefits in detail:

Robust digital marketing solution

ExactTarget is equipped with hundreds of features that allow it to be useful in all possible marketing scenarios whether it’s for email promotion or for complex programs. It is also capable of engaging with customers on the go, of raising app engagement, and of enhancing mobile commerce through its simple and easy to use targeted app alerts and mobile messaging. It also features social offerings that enable users to gain insightful information about social conversations that help them in providing relevant content and in boosting the branded social experiences for their audiences. ExactTarget also offers flexibility and reliability to its users with its secure, cloud-based infrastructure that has a high uptime rate.

Marketing automation

ExactTarget is a powerful platform that aids businesses in automating customer journeys in real time, which could inspire the best marketers around the world and in turn deliver the best results. By transforming the users’ business into a customer-centered company that can manage customer journeys and build strong relationships with them, they can remain relevant in the market.

Gather relevant customer information

The platform is capable of collecting real-time data about customer purchasing habits and preferences. This will give businesses relevant insights on how they can build their customers’ brand loyalty and assist them in increasing their conversion and order rates. ExactTarget is also capable of providing its users with a full, 360-degree view of their customers. This further increases the rate in which data could be utilized in personalized conversations with customers, regardless of the channel.

Technical Specifications

Devices Supported

  • Web-based
  • iOS
  • Android
  • Desktop

Customer types

  • Small business
  • Medium business
  • Enterprise

Support Types

  • Phone
  • Online

ExactTarget Integrations

The following ExactTarget integrations are currently offered by the vendor:

  • Yahoo! eCommerce
  • Simply Measured
  • Shopify
  • Pipeliner CRM
  • Bungee
  • ClickTale
  • Bitium
  • Vidyard
  • AtTask
  • Salesforce Sales Cloud
  • SurveyGizmo


Customer Support


Pricing Plans

ExactTarget pricing is available in the following plans:

Free trial
Contact vendor