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Bluekai Review

Bluekai OUR SCORE 87%
starting price By Quote
our score 87%
free trial
  1. What is Bluekai
  2. Product Quality Score
  3. Main Features
  4. List of Benefits
  5. Technical Specifications
  6. Available Integrations
  7. Customer Support
  8. Pricing Plans
  9. Other Popular Software Reviews

What is Bluekai?

Bluekai is a cloud-hosted enterprise data activation solution designed for intelligent marketing tasks. As the world’s first and only complete tool for data activation, it offers users a host of tools that help them activate and manage data in different customer- and marketing-related activities. Bluekai is an end-to-end Software-as-a-Service (SaaS) solution for both publishers and marketers who are in search for ways to boost a variety of cross-channel marketing efforts and acquire a proprietary tool in unlocking scale, reach, and efficiency using data. Bluekai is the leader when it comes to data-driven marketing, being powered by the industry’s innovative data management solution and data exchange. The platform has worked with numerous companies and is trusted by several Fortune 500 brands.

Product Quality Score

Ease of use
Customer support
Value for money

Bluekai features

Main features of Bluekai are:

  • Mobile data management platform
  • Audience analytics suite
  • Audience data marketplace
  • Data management platform
  • BlueKai partner program

Bluekai Benefits


The main benefits of Bluekai are simplified data activation and management, reliable marketing support tools, and efficient customer management. The software helps users understand their audience and efficiently segment them to enhance marketing efforts that target the right audience. It also enables you to acquire insights on which of your marketing campaigns perform well. Apart from that, it can reveal wasted impressions and figure out which devices drive the most conversions and sales.

The software’s Data Management Platform (DMP) can centrally manage the information of your customers and audience effectively in the cloud to help you execute more customized marketing efforts throughout different channels and give better outcomes and higher return on investment (ROI).

The tool additionally runs the world’s biggest third-party data marketplace to augment accounts’ proprietary data with significant data found on more than 700 million profiles. As an Oracle company, Bluekai is said to be the world’s first ever complete enterprise data activation platform for intelligent marketing. Bluekai has been at the front line of the information-driven marketing since 2008 when it launched the first data trade and afterward branched out to build the first DMP for advertisers.

Technical Specifications

Devices Supported

  • Web-based
  • iOS
  • Android
  • Desktop

Customer types

  • Small business
  • Medium business
  • Enterprise

Support Types

  • Phone
  • Online

Bluekai Integrations

The following Bluekai integrations are currently offered by the vendor:

No information available.


Customer Support


Pricing Plans

Bluekai pricing is available in the following plans:

Free trial
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