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Bitly Review

Bitly OUR SCORE 85%
starting price FREE
our score 85%
free trial
  1. What is Bitly
  2. Product Quality Score
  3. Main Features
  4. List of Benefits
  5. Technical Specifications
  6. Available Integrations
  7. Customer Support
  8. Pricing Plans
  9. Other Popular Software Reviews

What is Bitly?

Bitly is a simple online service that allows its users to shorten long and complicated URLs. With this solution, users can effortlessly save, copy, and share their favorite links in different social media platforms, emails, and other channels across the web. If you could still recall, copy-pasting URLs has become a standard years before until Twitter came up with an idea to put limits on posts, which only allow users to tweet up to 140 characters in each post. In today’s time, this is no longer a problem with Bitly. Bitly’s service is regarded as the largest URL shortener in the world. It works by taking long URLs and instantly shortening them. It replaces the whole long and complicated link with a series of letters and numbers to make it short. Bitly’s unique service has become essential in today’s social media world, particularly in Twitter, which has a strict character count limit in each post. With this solution, sharing information through URL across the web has become fast and easy.

Product Quality Score

Ease of use
Customer support
Value for money

Bitly features

Main features of Bitly are:

  • Shorten and brand the links you share
  • Gather audience intelligence
  • Track individual link analytics
  • Collect insights on your performance
  • Measure campaign performance in one location
  • Give context to the click
  • Optimize your marketing efforts

Bitly Benefits


The main benefits of Bitly are its great value for money, ease of use and customizations. Here are the details:

Free Service

Among the most remarkable benefits offered by Bitly is that it is free for all. You only need to sign up to get the service. You can then copy and paste long URLs and get the short version of it to share with anyone.

Customize Your URL

Users can customize their URLs by using service. This URL shortening solution lets you customize those numbers and letters to give your URL a more personalized appeal. This solution can become valuable for your business branding and marketing.

Statistical Data at Your Disposal

Each link created by Bitly comes with an analytics page where accessing metrics is made possible. The data includes numbers of clicks logged by your link, the total clicks for all Bitly links that direct to similar content or data, and the percentage of every click that come from your own Bitly link.

Track Your Link’s Performance                 

With this solution, users can track their link’s performance over the course of use. You can monitor the amount of the incoming traffic going through your link on a given day with the Bitly bar graph view.

Valuable Analytics Tool

Bitly offers its users the information regarding up-to-date stories and trends that might be appealing to readers. With this unique feature, the software also acts as a valuable analytics tool, which helps users filter stories by language, topic, area, and social platform.

Technical Specifications

Devices Supported

  • Web-based
  • iOS
  • Android
  • Desktop

Customer types

  • Small business
  • Medium business
  • Enterprise

Support Types

  • Phone
  • Online

Bitly Integrations

The following Bitly integrations are currently offered by the vendor:

  • Facebook
  • FluidSurvey
  • CoSchedule
  • Gleam
  • Twitter
  • Oktopost
  • Percolate
  • WordPress
  • Social Sprout
  • Adobe
  • DevX
  • SocialOomph
  • TweetDeck
  • Sprinklr
  • Dynamic Signal
  • Hubspot
  • Klipfolio
  • Salesforce
  • Simple Measured
  • Spredfast


Customer Support


Pricing Plans

Bitly pricing is available in the following plans:

Free trial
Free Plan