Zoho Social Review
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- What is Zoho Social
- Product Quality Score
- Main Features
- List of Benefits
- Technical Specifications
- Available Integrations
- Customer Support
- Pricing Plans
- Other Popular Software Reviews
What is Zoho Social ?
Zoho Social is a social media solution that helps organizations build and grow their online presence. The platform allows businesses and other organizations to reach the right audience at the right time and engage them with the right messages. Users can easily manage multiple social media accounts and schedule posts. Your social media team can also collaborate via multiple accounts using the same standardized dashboard. Zoho Social helps you track marketing revenue over social media as well. With Zoho Social, you can publish relevant content to your target audience more effectively. You can make informed publishing decisions using data analyzed by Zoho Social’s prediction engine. You will be able to engage your audience better and listen to their sentiments in real time, enabling you to initiate a more engaging interaction. Businesses will get to know the pulse of the market and the sentiments surrounding their products, services, and brands. These data are all accessible via reports that can be shared with your social media team, other departments, or the senior executives. Zoho Social works great with Twitter, Instagram, Facebook, Google+, and LinkedIn. Furthermore, it is best used in an integrated way with Zoho CRM and other modules in the complete Zoho Suite.Product Quality Score
Zoho Social features
Main features of Zoho Social are:
- Activity Logging
- Android, iOS apps
- Automatic Scheduling
- Brainstorming
- Brand Mentions
- Bulk scheduling
- Chrome, Firefox extensions
- Keyword tracking
- Multi-Channel marketing
- Multi-channel marketing
- One window management
- Real-time monitoring
- Repeat Post
- Sharing and collaboration
- Shortened links
- SmartQ
- Social Media metrics
- Statistic and reports
- Twitter lists
- Unified messages
Zoho Social Benefits
The benefits of Zoho Social are automated targeted engagements, an easy-to-use interface, a highly-integrated system, smart monitoring and collaboration tools, and insightful reports. Here’s an in-depth view of the advantages you’ll gain using this platform:
Automate Targeted Engagements
Many feel that automating social media processes will lead to impersonal engagements. This does not hold true for all cases and in situations. Useful tools like Zoho Social balance automation and high-quality engagements well. Users are first enabled to see the social landscape and identify the best people to engage with on social media, in what way, and when.
Using this data, you can tailor your messages, posts, and media to your audiences’ liking and publish your content at the time when your target audience is active. With Zoho Social’s SmartQ prediction engine, this is all a breeze. The tool considers Facebook posts by timezones and locations. Furthermore, the bulk scheduler feature allows you to create multiple posts and schedule their publishing times in one sitting. You can do this via your PC or on mobile.
Easy to Use and Highly Integrated
Zoho Social’s user interface is easy to understand and manipulate. It has a SocialShare plug-in for Firefox and Chrome that enables users to share content instantly right from their browsers on the very same window.
Smart Monitoring and Collaboration
The smart monitoring tool allows users to track customers and base outreach strategies on accurate data. It is further complemented by the Brand Inbox feature that provides you with a single view of all messages across platforms.
Conversations are tracked in a way that you will be able to stay in context, as the communication history is available with just a few clicks. The search function also allows you to stay up to date with hashtags, events, and find prospects. You can save your searches in case you want to return to them in the future.
Additionally, Zoho Social’s collaboration features allow multiple users to work together and brainstorm ideas for content, engagement tactics, and publishing schedules. Zoho Social has a good mix of monitoring and collaboration features that are perfect for a small social media team or a medium-sized online marketing consultancy firm.
Insightful reports
Social media reports are generated in the platform. These reports can be shared with your team and be the basis for planning. This is enriched by the statistics and analytics feature that provides insights through visual reports of data regarding performance and the quality of your brand’s online presence.
Technical Specifications
Devices Supported
- Web-based
- iOS
- Android
- Desktop
Customer types
- Small business
- Medium business
- Enterprise
Support Types
- Phone
- Online
Zoho Social Integrations
The following Zoho Social integrations are currently offered by the vendor:
- Chrome and Firefox Extensions
- Google+
- ZOHO CRM
Video
Customer Support
Pricing Plans
Zoho Social pricing is available in the following plans:
