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Snowball Review

Snowball OUR SCORE 83%
starting price $549
our score 83%
free trial
  1. What is Snowball
  2. Product Quality Score
  3. Main Features
  4. List of Benefits
  5. Technical Specifications
  6. Available Integrations
  7. Customer Support
  8. Pricing Plans
  9. Other Popular Software Reviews

What is Snowball?

Snowball is an online fundraising application and giving platform trusted by more than 7,000 non-profit organizations worldwide. Formerly known as @Pay, it has innovative crowdfunding functionalities such as peer-to-peer fundraising, giving pages, text-to-give, and two-tap donations. These features make it easy for your supporters to pledge gifts and send donations. They can even donate using their mobile devices. The app also has a feature called Fundraising Thermometer that allows you and your supporters to visually see how much funds you have raised. The app is called Snowball because it boosts the “snowball effect” when it comes to crowdfunding. The visual appeal of the tracker shows updates in real-time. It encourages people to share the cause to their friends and family which helps you cultivate a wider audience which then helps you achieve your objective faster. Snowball also lets you customize your sites to fit your organization’s aesthetics. This adds a personal touch to your brand and develops a special relationship with your supporters.

Product Quality Score

Ease of use
Customer support
Value for money

Snowball features

Main features of Snowball are:

  • Peer-to-Peer Fundraising
  • Text-to-Give
  • Two-Tap Donations
  • Funds Tracking and Management
  • Donation Pages
  • Donor Management
  • Events Management
  • Ticketing

Snowball Benefits


The main benefits of Snowball are frictionless crowdfunding features, visual goal tracking, and a centralized management system. Here are more details on Snowball’s benefits.

Frictionless Crowdfunding Features

Snowball has features such as text-to-give and two-tap donations that make crowdfunding simple and hassle-free.

Incorporating a dedicated text-to-give number allows your supporters to pledge gifts or donations faster with just their mobile phones. This helps you attain your fundraising objectives earlier, and gives you an additional means of contacting them. The app also spotlights two-tap donations. You can optimize this feature on your websites. When visitors check your site, they can tap once to input the amount they plan to pledge and then tap a second time to confirm. They will get the confirmation via email.

Visual Goal Tracking

Snowball has a Fundraising Thermometer that lets donors see how much more funds are needed to achieve the goal. It literally looks like a thermometer and with every added money, the “temperature” or the color inside the thermometer rises. Having a visual fundraising tracker excites donors. This helps increase donations as seeing the money rise motivates them to share the cause to friends and family.

Centralized Management System

Snowball has a centralized dashboard where you can see information on how much funds you have and need, who and how many donated, as well as the objectives of the crowdfunding event. Instantly, you can analyze what areas need to be improved and what else needs to be done in order to achieve the goal. This enables a more organized funds management, donor management, and events management system. In managing client information, you can also explore CRM software to store all relevant data in one place. 

Technical Specifications

Devices Supported

  • Web-based
  • iOS
  • Android
  • Desktop

Customer types

  • Small business
  • Medium business
  • Enterprise

Support Types

  • Phone
  • Online

Snowball Integrations

The following Snowball integrations are currently offered by the vendor:

  • Custom integrations (available when you subscribe to Snowball Enterprise)


Customer Support


Pricing Plans

Snowball pricing is available in the following plans:

Free trial
Snowball Basic
Snowball Premium
Snowball Enterprise
Starts at $999/year